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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and Marketing Strategy. Table of fight, contents. 1. Of Over! business plans and marketing strategy.
business plans and marketing strategy. free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for fight essays writing a marketing strategy, strategic business plans and gsd architecture, sales plans. Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results. This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Separately the marketing guide offers more specific explanation and fight, theories and tools for powerpoint paper marketing strategy and marketing planning, including techniques and fight, tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and methods about sales planning and selling, extending to for research cold calling and negotiation skills and club essays, techniques, especially relating to selling.
Sometimes people use the term business plan when they are referring to a project. Gsd Architecture Thesis! It may or may not be appropriate to use the term 'business planning' for a project. Some projects are very substantial and club, equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Discriminant Paper! Other projects are smaller, perhaps limited to fight internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things.
Here is a way to understand it better: Terminology in business planning is often used very loosely. When people talk and write about business planning different terms may mean the same thing, and essay on impact population, a single term can mean different things. The term 'business planning' itself covers all sorts of fight, different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in essays friend the subject of fight essays, buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'.
Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and plans are primarily driven or determined by birthday essays best market needs and aims . This increasingly applies to fight many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the same, and increasingly the powerpoint for research paper, tendency is for fight 'business planning' to become a generic (general) term to refer to them. I should clarify that finance is of course a major and gsd architecture, unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in club essays itself is not a basis for growth or strategy. Markets/customers, product/service development, and on christmas, sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and planning. Business planning always starts with or revisits the basic aim or need to fight club essays provide products or services to customers - also called a market or 'market-place'. Consequently business plans tend first to look outwards, at a market, before they look inwards, at essay on christmas, finance and production, etc.
This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it. Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan. Many people use the words 'sales' or 'selling' and fight club, 'marketing' to birthday essays best mean the same thing - basically selling products or services to customers, in essays the broadest sense. In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of discriminant analysis, customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of fight essays, new businesses.
Sales or selling is an activity within marketing, referring to the methods and gsd architecture thesis, processes of fight essays, communicating and agreeing and completing the essays, transaction (sale) with the customer. Given all this, it is fight club hopefully easier to understand why, depending on essay on impact a person's role or standpoint or the department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and fight, that all these terms might mean slightly different things, according to the situation. If there is essay on impact a technically correct definition of club essays, 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for a trade or profit. A business plan technically contains and reflects the powerpoint for research, individual plans for the different functions within the whole operation, each of club, which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by the business planning definitions below. Other definitions and explanations are offered in gsd architecture thesis the business glossary, and in the shorter glossaries of the sales and marketing sections. Terminology will be further explained to clarify meaning and avoid confusion throughout this article.
Approached correctly, writing business plans and marketing strategy is usually simpler than first seems. Business planning may seem complex and daunting but mostly it is common sense. Marketing strategy - which often drives the aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on logic, or cause and effect : I want to achieve a certain result - so what will cause this to happen? Even the biggest business plan is effectly built on a collection of lots of causes and effects. A written business plan provides the narrative (explanation) of the fight club essays, numbers contained in a spreadsheet. When we see lots of analysis research paper, numbers in a computer spreadsheet we can forget this, but the numbers are merely a reflection of essays, scale and for research, detail, and of computerised calculations and modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is a ready-made planning tool. In many cases, where business planning is a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is fight club usually a much more challenging starting point.
It is generally more difficult to write a business plan for a start-up business (a new business) than for an existing business. This is because an existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for the continuation or development of such an existing situation obviously enables much of the planning to of over population be based on essays existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to have no previous results, so we often refer to this sort of planning as 'starting with a blank sheet of paper'.
New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on which your plans can be built and developed. On this page there is birthday best friend specific guidance for business start-up situations. See the simple business start-up principles. Depending on the constraints applying in the planning for fight essays existing continuous business activities, the principles are very similar for start-up and existing business planning. It's essentially cause-and effect, and using the computer to calculate the numbers. A slightly more detailed version is on the quick business/operational plan page. , and begins with. To explore personal direction and discriminant analysis, change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and fight club essays, template on the teambuilding exercises page. See also the simple notes about analysis research paper starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into fight club essays, a more formal phased business trading plan, which also serves as a business forecasting and essay, reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF).
The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Towards the end of club essays, this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for analysis starting a project, or the continuation of a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about club essays choice of business activity and early planning. (Note: Some UK-English and US-English spellings differ, for birthday essays example organisation/organization, colour/color. If using these materials please adapt the spellings to suit your situation.) how to fight essays write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the discriminant analysis, same basic principles.
When faced with business planning or strategy development task it's important to clarify exactly what is club required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and mean different things to different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to essay on impact of over population organize effort and fight club essays, resource to achieve an on christmas outcome - in this context a plan is in written form, comprising explanation, justification and relevant numerical and financial statistical data. In a business context a plan's numerical data - costs and revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an activity or entity, irrespective of size and autonomy, which is engaged in an activity, normally the club, provision of products and/or services, to produce commercial gain, extending to essay of over population non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and club, hospitals are in this context referred to as 'businesses'). business plan - this is essays best now rightly a very general and fight club essays, flexible term, applicable to the planned activities and aims of any entity, individual group or organization where effort is being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the responsibility of a team or group or an individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. On Impact Population! The extent to club which a business plan includes costs and overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside the department concerned.
Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to of over population all factors of club, influence upon essays friend, the business entity and activity, particularly including competitors (thus the use of a military combative term), customers and demographics, technology and communications. marketing - believed by fight club many to mean the same as advertising or sales promotion, marketing actually means and covers everything from for research, company culture and positioning, through market research, new business/product development, advertising and club essays, promotion, PR (public/press relations), and powerpoint for research paper, arguably all of the sales functions as well. Marketing is the process by which a business decides what it will sell, to whom, when and how, and then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and how, implicitly including the business/marketing strategy. The extent to which financial and commercial numerical data is included depends on the needs of the business. The extent to which this details the club essays, sales plan also depends on the needs of the business.
sales - the transactions between the business and its customers whereby services and/or products are provided in return for payment. Sales (sales department/sales team) also describes the activities and resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and discriminant research paper, phased over time, how the the sales will be made and to whom. Some organizations interpret this to be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same.
service contract - a formal document usually drawn up by the supplier by which the trading arrangement is agreed with the customer. Club Essays! See the section on service contracts and trading agreements. strategic business plan - see strategy and business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and determine the spirit and paper, integrity of the business or organisation - see the guide to how philosophical and ethical factors fit into the planning process, and also the principles and fight essays, materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to essay on christmas clarify what needs to be planned for rather than assuming or inferring a meaning from the name given to the task.
That said, the principles explained here can be applied to business plans of all sorts. Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the club essays, department doing the thesis, planning, despite which, the planning process and content required in the document is broadly similar. Other useful and fight, relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in the financial terms glossary, and more - especially for for research training - are in the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the fight club, acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of business planning is to discriminant research decide what you are actually trying to club achieve and always keep this in mind . Write your aim large as a constant reminder to yourself, and to anyone else involved.
Keeping your central aim visible will help you minimise the distractions and distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to establish a strong ethical philosophy at research paper, the outset of your planning. This provides a vital reference for fight club decision-making and reflective, strategy from the start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address. It is fight essays very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into implementation, and more so if problems arise relating to integrity, honesty, corporate responsibility, trust, governance, etc., any of discriminant research, which can have massive impact on relationships and reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of club essays, ethics and corporate responsibility when you are the owner of a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation. Nevertheless ethics and corporate responsibility are highly significant in planning, and strong justification for their proper consideration can now be made. There are now plenty of recent examples of corporations - indeed entire national economies and governments - which have failed because of poor regard to ethical considerations. The world is changing and learning, slowly, but it is, and anyone ignoring ethics in planning today does so at their own peril.
A third crucial requirement for business plans is return on investment , or for public services and non-profit organisations: effective use of investment and resources, which is beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to function . Ultimately - whatever the organisation and aims - financial viability is gsd architecture thesis necessary to sustain any organised activity . While it's essential to manage ethical and socially responsible aspects of fight club essays, organisational aims , these must allow for adequate return on discriminant analysis research paper investment (or in less traditional and 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the particular organisation). Remembering the need for financial viability is vital also because business planning is often done - rightly - to achieve something new and special. This tends to focus thinking on fight club creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the essay on impact of over population, basic need to be financially viable - and crucially not to club make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and reflective on christmas, therefore sustainable. Return on investment is however a variable feature of business planning. Fight Club Essays! It is flexible according to the type of enterprise, its main purpose and philosophy.
In a conventional profit-driven corporation return on thesis investment (at an optimal rate) is typically a strong strategic driver for local planning and decisions, and by essays implication also a basic requirement of the enterprise as a whole. On the other hand, in dissertation a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to essays sustain viable operations, according to the aims of the enterprise. In the first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to be achieved. Gisela Anders Marburg Dissertation! In more detail: In a traditional profit-driven corporation, return on club essays investment tends to be the main requirement of any business plan and also the main aim or purpose or driver of the plan. In most traditional corporations return on investment tends to anders marburg be at the heart of all activities, since typically the corporation exists to maximize the yield (profit and essays, growth effectively) of shareholder funds invested in the business. Powerpoint For Research! Planning in fight club essays traditional corporations at times forgets this basic obligation, especially when a junior manager is asked to of over population 'write a business plan' for the first time. In traditional profit-driven corporations, when a new manager starts to club essays write a business plan or operational plan for the first time (and for some experienced managers also, for the umpteenth time), the manager wonders: What is the aim?
What am I trying to achieve? Often when they ask their own manager, the manager has the same doubts. Essay! The central aim is usually return on fight essays investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on investment is discriminant research paper less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking. Here return on investment is not the primary driver or objective of the club, business. Instead the main driver of enterprise may be some other purpose. An example of 'some other purpose' might be the activities of anders marburg dissertation, a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is fight essays (rather than the traditional profit generation for gisela anders marburg external/institutional shareholders) perhaps to club benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc.
Here, while return on investment may seem less crucial or appropriate to planning and operations, the powerpoint for research paper, enterprise must nevertheless remain financially viable , or it ceases to be able to fight essays operate at all. In such examples, return on investment in business planning is not usually maximized, but must still be treated as an underpinning requirement to planning, and flexed according to the fundamental aims and financial requirements of the enterprise. Before planning, therefore, it is helpful to understand clearly: What are we actually aiming to achieve? What is our policy/position on corporate social responsibility and powerpoint paper, ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in itself, or simply the means by which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and effects , according to your relevant business requirements (financials and ethics) and strategic drivers (what we are actually aiming to achieve). Here a cause is an input or action or resource; an effect is an fight outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to cause this to happen?
Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and effect. (The goal planning process and tools help explain how this subdivision works - where a big aim is broken down into friend, smaller more measurable and fight essays, achievable parts). Junior managers have responsibility for plans and activities which feed into larger departmental plans and birthday, activities of senior managers. The plans and activities of senior managers feed into fight club essays, the divisional plans of executives and thesis, directors. Essays! There is a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and the trend is increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of of over population, business planning: What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and what will be the return on investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to customers - then the language and planning elements may alter, but the principles remain the same. Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and consequently larger planning formats; more and bigger spreadsheets, more lines and columns on each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out your market research, including understanding your competitor activity.
'The market' varies according to fight the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to on christmas assess and value and plan how to engage with it. A common failing of business planning or operational planning outside of the fight, 'business' world, is to plan in isolation, looking inward, when ideas can seem very positive and gisela dissertation, reliable because there's no context and nothing to compare. Hence research is critical. And this applies to any type of fight club essays, organisation - not just to businesses.
See especially the guidance on marketing as it relates to business planning. Planning very much concerns processes. The principles of marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on anders the information you need, to help you to formulate strategy and make business decisions. Market research should be pragmatic and fight club, purposeful - a means to an end, and not a means in itself. Market information potentially covers a vast range of gisela, data, from fight essays, global macro-trends and thesis, statistics, to very specific and club essays, detailed local or technical information, so it's important to decide what is actually relevant and necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is important to know for large corporations operating on a national or international basis. Essays Best! This type of research is sometimes called 'secondary', because it is already available, having been researched and published previously. This sort of information is available from the internet, libraries, research companies, trade and national press and publications, professional associations and institutes.
This secondary research information normally requires some interpretation or manipulation for your own purposes. Fight! However there's no point spending days researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. Far more useful would be to carry out your own 'primary' research (i.e. original research) about the local target market, buying patterns and preferences, local competitors, their prices and service offerings. A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). This sort of discriminant research, primary research should be tailored exactly for your needs. Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis.
Be careful when extrapolating or projecting figures to essays avoid magnifying initial mistakes or wrong assumptions. If the starting point is inaccurate the powerpoint paper, resulting analysis will not be reliable. For businesses of fight club essays, any size; small, local, global and everything in analysis paper between, the main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and services, mix, values and trends demographic issues and trends (especially if dependent on consumer markets) future regulatory and legal effects prices and values, and customer perceptions in these areas distribution and routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is recommended for local and niche services. Keep the club essays, subjects simple and the range narrow.
If using questionnaires formulate questions that give clear yes or no indicators (i.e. avoid three and discriminant analysis paper, five options in multi-choices which produce lots of essays, uncertain answers) always understand how you will analyse and measure the data produced. Try to convert data to on impact of over population numerical format and club essays, manipulate on a spreadsheet. Of Over! Use focus groups for essays more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and that your aims are clearly understood. Useful frameworks for gsd architecture thesis research are PEST analysis and SWOT analysis. establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the business, and club essays, if you are concerned with a part of a business, establish and validate the aims of discriminant paper, your part of the business.
These can be very different depending on club essays the type of essay, business, and particularly who owns it. Refer to and consider issues of ethics and philosophy, corporate social responsibility, sustainability, etc - these are the foundations on which values and missions are built. Consider the Psychological Contract and the benefits of establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. The world is constantly changing, and establishing a new business is a good time to challenge preconceptions of fundamental business structure and purpose. A business based on fight a narrow aim of enriching a few investors while relegating the needs and of over population, involvement of everyone else may contain conflicts and tensions at a deep level. Fight! There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and research, the organization, and potentially between customers and fight club, the organization too. When you have established or confirmed your philosophical and essay on impact of over population, ethical position, state the objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to essays 1 year, 2-3 years and 3 years plus).
In other words, what is the business aiming to do over the next one, three and five years? Bear in mind that you must reliably ensure the success and viability of the essay on christmas, business in the short term or the long term is merely an academic issue. Fight! Grand visions need solid foundations. All objectives and aims must be prioritised and as far as possible quantified. For Research Paper! If you can't measure it, you can't manage it.
All businesses need a ‘mission statement'. It announces clearly and succinctly to your staff, shareholders and customers what you are in business to do. Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in defining and refining the club essays, business's mission statement, which helps develop a sense of ownership and powerpoint, responsibility. Producing and announcing the mission statement is also an excellent process for club essays focusing attention on the business's priorities, and particularly the reflective on christmas, emphasis on customer service. Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s)
You must understand and fight club essays, define clearly what you are providing to your customers. This description should normally go beyond your products or services, and of over population, critically must include the way you do business , and what business benefits your customers derive from your products and services, and fight, from doing business with you. Develop offerings or propositions for each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. Good research will tell you where the opportunities are to increase your competitive advantage in areas that are of prime interest to your target markets.
Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by corporate aims and essays best, market research. The important process in developing a proposition is translating your view of fight club essays, these services into an offer that means something to your customer. The definition of your service offer must make sense to your customer in powerpoint for research terms that are advantageous and beneficial to essays the customer, not what is technically good, or scientifically sound to you. Essay! Think about what your service, and essays, the manner by which you deliver it, means to your customer. Traditionally, in sales and marketing, this perspective is essay on christmas referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to fight essays add the prompt ‘which means that. '. Discriminant! For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. Fight! (the benefit). Clearly this benefit represents a competitive advantage over thesis, other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to understand your services and proposition in fight terms that your customer will recognise as being relevant and on christmas, beneficial to them.
Most businesses have a very poor understanding of what their customers value most in the relationship, so ensure you discover this in fight club the research stage, and reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to any of the above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to me and I think it could be good for my business (and therefore good for me also as a buyer or sponsor).' This is the first 'brick in the wall' in essay the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation.
write your business plan - include sales, costs of club, sales, gross margins, and if necessary your business overheads. Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and essays friend, costs, which together hopefully produce a profit at the end of the trading year. Fight! The level of detail and complexity depends on on christmas the size and part of the fight club, business that the plan concerns. Gsd Architecture! Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the fight club, marketing process. It will state sales and essays best, profitability targets by activity. Fight Essays! In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in reflective improvement, and particularly increasing numbers of club essays, customers and revenue growth.
You would normally describe and provide financial justification for the means of anders, achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and profitable cause and effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and measure the relevant activities and resources. quantify the essays, business you seek from each of your market sectors, segments, products and powerpoint, customer groupings, and allocate investment, resources and activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to fight club the detail of how to achieve your marketing aims you need to quantify clearly what they are. Paper! What growth targets does the business have? What customer losses are you projecting? How many new customers do you need, by size and fight essays, type, by product and service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector?
What is your product mix, in discriminant analysis paper terms of essays, customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and net contributions per service, product, sector? What trends and percentage increase in revenues and contributions, and volumes compared to for research last year are you projecting? How is your market share per business stream and sector changing, and fight club, how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and low-margin services; how are you treating these different opportunities, and anything else in on impact between?
You should use a basic spreadsheet tool to split your business according to the main activities and profit levers. Club! See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of markets and products is the gsd architecture thesis, matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is club essays regarded by reflective on christmas some as the 'Father of Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification. The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Fight Essays! Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is discriminant analysis research paper a fundamentally simple and effective way of looking at strategic development options. Each of fight essays, these strategic options holds different opportunities and downsides for different organizations, so what is right for one business won't necessarily be right for another. Think about what option offers the best potential for reflective on christmas your own business and market.
Think about the strengths of your business and what type of growth strategy your strengths will enable most naturally. Fight! Generally beware of diversification - this is, by its nature, unknown territory, and carries the highest risk of failure. Here are the Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is fine if there is plenty of on christmas, market share to be had at the expense of your competitors, or if the club essays, market is growing fast and large enough for the growth you need. If you already have large market share you need to consider whether investing for further growth in on christmas this area would produce diminishing returns from your development activity. It could be that you will increase the profit from this activity more by fight essays reducing costs than by actively seeking more market share.
Strong market share suggests there are likely to be better returns from extending the range of gsd architecture, products/services that you can offer to the market, as in the next option. product development - Developing or finding new products to take to fight your existing market(s). This is an attractive strategy if you have strong market share in a particular market. Reflective! Such a strategy can be a suitable reason for fight club essays acquiring another company or product/service capability provided it is powerpoint paper relevant to club essays your market and your distribution route. Developing new products does not mean that you have to gisela marburg do this yourself (which is normally very expensive and frequently results in simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with the sort of market presence that you already have. However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on club essays your growth investment and activities, and birthday best friend, instead you may do better to seek to develop new markets, as in the next strategic option. market development - Developing new markets for your existing products. New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to the markets you know and which know you.
Moving into fight club essays, completely different markets, even if the product/service fit looks good, holds risks because this will be unknown territory for you, and essays friend, almost certainly will involve working through new distribution channels, routes or partners. If you have good market share and good product/service range then moving into club, associated markets or segments is likely to be an for research attractive strategy. diversification - taking new products into new markets. This is high risk - not only club, do you not know the products, but neither do you know the new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to market. This sort of activity should generally be regarded as additional and supplementary to the core business activity, and should be rolled out carefully through rigorous testing and piloting. Consider also your existing products and services themselves in terms of their market development opportunity and profit potential.
Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements. Essay Population! Other products and services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to fight club essays understand and assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is a tool for assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and services in powerpoint for research paper each of the club, four categories reflected in the model. The Boston Matrix model was devised by birthday essays best friend Bruce Henderson (1915-92), founder of the club essays, Boston Consulting Group in the 1960s. It has been adapted in many ways. A simple version is shown here below. Like other four-part 2x2 matrix models, the Boston Matrix is a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in its handling of subtlety and detail. Often in business and strategic thinking too much detail is unhelpful - instead, clarity and ease of understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the birthday, Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the club essays, returns from previous investments which established good distribution and market share for the product. Products in this quadrant need maintenance and protection activity, together with good cost management, not growth effort, because there is little or no additional growth available.
dog - This is any product or service of yours which has low market presence in a mature or stagnant market. There is no point in developing products or services in this quadrant. Many organizations discontinue products/services that they consider fall into this category, in powerpoint for research paper which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is obviously not very funny at all, except to the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet.
New business development and project management principles are required here to ensure that these products' potential can be realised and disasters avoided. Fight Essays! This is reflective likely to be an area of business that is quite competitive, where the pioneers take the risks in the hope of essays, securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to be high, but overheads, in the form of costs of research, development, advertising, market education, and low economies of scale, are normally high, and analysis research paper, can cause initial business development in this area to be loss-making until the product moves into club, the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and growing market. As a product moves into this category it is commonly known as a 'rising star'. When a market is strong and still growing, competition is not yet fully established.
Demand is powerpoint for research paper strong; saturation or over-supply do not exists, and so pricing is relatively unhindered. Fight Essays! This all means that these products produce very good returns and research paper, profitability. The market is receptive and educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and costs minimised due to fight essays high volumes and good economies of scale. These are great products and worthy of continuing investment provided good growth potential continues to exist. Gisela Marburg! When it does not these products are likely to move down to cash cow status, and the company needs to have the next rising stars developing from its problem children. After considering your business in terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on fight essays a more detailed level, and for many businesses just as significant as the Ansoff-type-options, what is the significance of your major accounts - do they offer better opportunity for growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a large scale as opposed to small scale? Are your selling costs and investment similar for large and small contracts? If so you might do better concentrating on developing large major accounts business, rather than taking a sophisticated product or service solution to discriminant research smaller companies which do not appreciate or require it, and fight essays, cost you just as much to sell to as a large organization. This customer matrix model is used by many companies to gsd architecture understand and determine strategies according to customer types.
Assessing product type is helped by reference to the Boston matrix model. Club! There is a lot of flexibility as to what constitutes 'good' and gsd architecture thesis, 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the security of the supply contract, the service and support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and essays, sales development, and of optimizing sales effectiveness and business development performance and profitability. Each quadrant requires a different sales approach. The type of customer also implies the type of sales person who should be responsible for managing the relationship. A firm view needs to birthday essays best be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and contacting new prospective customers) on fight the profile which appears in the top left quadrant.
Identify prospective new customers who fit this profile, and birthday essays, allocate your business development resources (people and advertising) to this audience. Consider also What are your competitor weaknesses in terms of fight essays, sectors, geographical territory and products or services, and how might these factors affect your options? Use the SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the gisela anders marburg dissertation, top down (a budget issued by fight essays the Centre/HQ/Finance Director), so to speak, in which case, what is gsd architecture thesis your marketing budget and how can you use it to essays produce the best return on investment, and to help the company best to of over meet its overall business aims? Use the models described here to fight club essays assess your best likely returns on marketing investment.
The best way to begin to model and plan your marketing is to have a record of your historical (say last year's) sales results (including selling and advertising costs if appropriate and available) on a spreadsheet. The level of detail is up to discriminant research paper you; modern spreadsheets can organize massive amounts of data and make very complex analysis quick easy. Data is essays vital and will enable you to do most of the gisela dissertation, analysis you need for marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the next year's sales, and the marketing expenditure and activities required to achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process.
Split and analyse your business or sales according to your main products/services (or revenue streams) according to fight club the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the gisela dissertation, same for each important aspect of essays, your business, for example, split by market sector (or segment): And, for example, split by distributor (or route to market): These simple split analysis tools are an extremely effective way to plan your sales and business. Birthday Essays Best Friend! Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the fight club, split (altering the thesis, mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans. If you are a competent working with spreadsheets it is normally possible to assemble all of this data onto a single spreadsheet and then show different analyses by sorting and graphing according to different fields.
When you are happy with the overall totals for the year, convert this into a phased monthly plan, with as many lines and club essays, columns as you need and are appropriate for the business. Develop this spreadsheet by showing inputs as well as sales outputs - the for research paper, quantifiable activity (for example, the numbers of club essays, enquiries necessary to birthday produce the planned sales levels) required to produce the planned performance. Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the fight essays, principle is the same: plan the detailed numbers and reflective, values of fight club, what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for anders marburg dissertation incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes.
This plan example is fight club essays also available as a PDF, see the birthday essays best, Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the fight club, same. Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and resolution levels and essay, timescales. Internal lead referral schemes, strategic partnership activity; the performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on fight essays a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen. write your marketing plan or business plan.
Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to for research develop your business. Plans should be based on actions, not masses of fight club essays, historical data. The historical and market information should be sufficient just to explain and justify the opportunities, direction, strategy, and most importantly, the marketing actions, methods and measures - not to tell the powerpoint, story of the past 20 years of fight, your particular industry. What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the return on investment. As stated above it is easiest and best to assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the for research, trading year is club under way. The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool. As well as sales and marketing data, in most types of businesses it is also useful to include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in gisela dissertation the overall business plan. The marketing plan will also have revenue and gross margin/profitability targets that relate to the turnover and fight, profitability in the overall business plan. This data is anders marburg essentially numerical, and so needs also some supporting narrative as to how the numbers will be achieved - the actions - but keep the narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on the front.
The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to achieving the marketing plan aims. Be pragmatic - marketing plans vary enormously depending on club essays the type, size and maturity of essays friend, business. Above all create a plan that logically shows how the business can best consolidate and fight club essays, grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the reflective, written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an inch thick. Club Essays! If you can make your case on a half dozen pages then do so. Particularly if your plan is more than 5-6 pages long, produce an executive summary (easiest to powerpoint for research paper do when you have completed the essays, plan) and reflective essay on christmas, insert it at the beginning of the document. If you need to include lots of fight, reference material, examples, charts, evidence, etc, show these as appendices at the back of the document and thesis, make sure they are numbered and referenced during the main body of the plan. Each new section should start at fight club essays, the top of anders marburg, a new page. Club! Number the pages.
Important plans should be suitably bound. All business plans should be professionally and neatly presented, with no grammar and spelling errors, clearly laid out in an easy to read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to read). Your business plan contents and structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality. Contents page: A list of for research paper, contents (basically the club essays, sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the essays, reader to find what they need and club essays, navigate the document easily, and to refer others to birthday best particular items and fight club essays, page numbers when reviewing or querying.
Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for on christmas formal and large plans or projects). Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes. Main body of fight essays, plan: sections and headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for friend very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of your plan. business plans - main body sections examples template.
This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of club essays, a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and the financials would need to show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. Paper! While these aspects are not mechanisms within the plan, they are crucial reference points. Define your market - sector(s) and segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the club essays, factors that determine customers' priorities and powerpoint paper, needs - this is a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc. Club Essays! Analyse your existing customer spread by thesis customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from 20% of your customers) Explain your products and club, services - refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and powerpoint, acronyms) Explain you routes to market, gatekeepers, influencers and fight essays, strategic partners - the essay of over, other organizations/individuals you will work with to develop your market, including 'what's in club essays it for discriminant analysis research them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and track record - the credibility, evidence and proof that your propositions and strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to club SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity.
Tip: If the business plan concerns an existing activity, use the anders dissertation, previous year's sales/business analysis as the club essays, basis for the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and marketing issues. staffing and training implications. Your people are unlikely to on impact of over population have all the skills they need to help you implement a marketing plan. Fight Essays! You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to staffing and training.
Are all of anders marburg dissertation, your people aware of the aims of the business, its mission statement and your sales propositions? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in fight these areas. You should formulate a customer service charter, extending both your mission statement and birthday best friend, your service offer, so as to inform staff and fight club, customers what your standards are. These standards can cover quite detailed aspects of your service, such as how many times the essay of over, telephone will be permitted to ring until the essays, caller is gets an powerpoint for research paper answer. Other issues might include: How many days between receipt and response for written correspondence. Complaints procedure and timescales for each stage. This charter sets customer expectations, so be sure you can meet them.
Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, think of each one as a promise that you should keep. Fight Club! Business-to-business customers would expect to agree these standards with their suppliers and have them recorded as part of gisela anders marburg, their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to fight club their own specific needs, and thesis, the process of developing these understandings and agreements is essays absolutely crucial to essay on impact population the maintenance and development of essays, large contracts. Remember an important rule about customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of discriminant research paper, upset is the failure of suppliers to inform customers and keep them updated when problems arise. Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to fight be done to put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to for research paper focus their efforts to achieve and communicate improvements. A special point of essays, note for businesses that require a strong technical profile among their service staff: these people are often reactive by nature and analysis paper, so not good at taking initiative to identify and anticipate problem areas in customer service. Fight Club Essays! It's therefore helpful to establish suitable mechanisms and responsibility to pick up problems and deal with them - a kind of trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of essay of over, proactively developing customer service solutions and fight club essays, revisions to SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance. These standards and the SLA's established for reflective essay large customers need to essays be visible, agreed with customers, absolutely measurable.
You must keep measuring your performance against them, and preferably publishing the results, internally and essay of over population, externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and also as a whole, complaints serve as a barometer for the quality and fight club, performance of the business. You need to birthday essays best friend have a scheme which encourages, not discourages, customers to complain, to open the channels as wide as possible. Fight Essays! Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to anders dissertation seek to justify and fight club essays, excuse them. Wrong. Complaints are the essay, opportunities to fight turn ordinary service into unbeatable service. Moreover, time and again surveys suggest that anything up to nine out of ten people do not complain to the provider when they feel dissatisfied - they just keep their dissatisfaction to themselves and anders dissertation, the provider never finds out there's a problem, even when the customer chooses to fight go elsewhere.
But every complaining customer will tell at least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of their colleagues. Unreported complaints spawn bad feelings and the breakdown of relationships. Powerpoint For Research Paper! It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to the person complaining.
Reduce the club, chances of them complaining to someone else. Monitor exactly how many dissatisfied customers you have and what the discriminant analysis research paper, causes are, and that's even more important if you're failing to club deliver your mission statement or service offer! Take appropriate corrective action to prevent a re-occurrence. If appropriate (ie for thesis large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of fight essays, giving you the information and analysis you need? How do you use email - is it helping or hindering your business and the quality of service you give to your customers? What internet presence and of over, processes do you need? How should your voice and data systems work together?
What systems need to be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the needs and fight club essays, opportunities? IT and for research paper, communications systems increasingly offer marketing and fight, competitive advantage to businesses in all sectors - make sure you know hat IT can do for you and for your customers. Premises - Review your premises and sites in light of your customer service, distribution, and customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the impression and anders, service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and club essays, business performance is anders marburg dissertation concerned this is certainly true.
First you must identify and agree internally your key performance indicators (KPI's). Club Essays! Identify every aspect of your service or performance that is reflective important - then you need to fight essays be able to measure it and report on it, and where people are involved in performing to certain standards then the standards and the reporting needs to gsd architecture thesis be transparent to them also. How do you report on sales, marketing and business performance and interpret the results? Who needs to know? Who needs to club essays capture the data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is vital.
There's a double benefit to your business in ensuring this happens: You nip problems in the bud and stay aware of how you're performing. Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is open even if they don't use it - it's human nature. Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service charter. Consider carrying out research, a customer satisfaction and club, perceptions survey. There are many ways to do this on a small or large scale, and valuable feedback is always obtained from customer survey exercises. tips for starting a small business or self-employment - for non-financial people. Some of for research, us are not naturally inclined towards the club, sort of detailed financial thinking that is required for traditional detailed business planning.
If this is birthday essays you, you'll possess other valuable capabilities that will be useful in essays your own enterprise, and anders marburg dissertation, you'll maybe find it helpful to essays use this alternative approach to planning a new enterprise or self-employment. Gisela Anders Dissertation! It can be stressful and counter-productive to club try to use methods that are not natural or comfortable. If you are helping or advising others about anders marburg starting their own enterprise or self-employment, the fight essays, same principles apply. Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and run their own independent enterprise is capable of doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in all shapes and gisela marburg, sizes, from all backgrounds, all ages, with skills, passions, and capabilities in club any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to essay on impact population do so. Club Essays! Business and enterprise is essays friend not just for stereotypical 'business-types'; the benefits and essays, advantages of being your own boss are available to discriminant analysis research paper us all.
Here are some pointers for people considering starting their own new enterprise, or for helping others to do the same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths. Then use this knowledge to imagine and realise how your natural capabilities can be used to best effect in defining and providing your own services or running your own enterprise. The VAK and Multiple Intelligences tools on this site are helpful for this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at all for people who want to be their own boss. Understanding personality is also useful since personality-type greatly influences the essays, way that a person approaches self-employment or running an enterprise, and what sort of service or business to offer. The Personality Styles page provides a lot of explanation about this.
Many people are conditioned by schools and over-cautious parents to under-estimate their own potential and capabilities, which is a big reason to take a fresh look at discriminant analysis paper, what you are good at, and to re-think and understand better the ways that your personality type tends to be successful in life and business. There are many ways to be successful and independent in life aside from building and running a conventional business and adhering to club conventional financial planning methods. The basic economics of reflective on christmas, becoming successfully independent in club essays any sort of venture are actually extremely simple, and focusing on paper the following simple fundamentals (a process really) can help many folk turn your dream or an fight essays idea into birthday, a successful enterprise or self-employment reality. Fight Club! It's usually easiest to think first of these factors in terms of daily, weekly or monthly numbers and discriminant research, values, and then to extend the figures to give totals for a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is this something that you have a real passion for? All successful enterprises are built on doing something the fight club, owner enjoys.) 2. What does it cost to essays best make/buy in/provide the product or service? (If you are buying and selling products or using materials consider the cost prices. Fight Club Essays! If the main resource is your own time then attach a cost to your labour that reflects your available time for reflective essay the work and the wage you need to draw. Divide your required annual wage by the number of work hours available to you, and fight club essays, this is your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the anders marburg, cost is good if the market will accept it.
A mark-up of less than 50% is cause for concern unless you are selling products in relatively high volumes or values. Price your products/services according to what the market will pay, not according to fight club essays your costs. Take into account your competitors and birthday, what they charge and their relative quality. Fight Essays! Service businesses that use only the person's time are often very attractive and profitable because there is gsd architecture thesis no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for people who prefer a simple approach to self-employment and enterprise. Consider the club, effect of VAT especially for 'consumer' businesses - ie., selling to gsd architecture thesis the general public - assuming your business is fight essays or must be VAT registered.
Private consumers of course are more sensitive to anders marburg dissertation VAT than business customers who can generally reclaim VAT should you have to add it to your prices.) 4. Fight Club! Who will buy the product/service? (Identify your customers and market. Do you know this for sure? Test your assumptions: this is a critical part of the best, proposition and generally benefits from more thought and research to confirm that a big enough market exists for your idea. Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to fight sell in a year? And how many customers do you need? (This is a vital part of the gsd architecture thesis, proposition to confirm that the fight essays, gross profit (the difference between costs of bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of running the for research, enterprise.
Again remember the affect of VAT on your selling prices if applicable.) 6. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is fight essays usually a cost for powerpoint for research paper generating new customers, especially in fight club the early stages of a new enterprise. Powerpoint For Research! Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at fight club, its launch. See the articles on marketing and essay on christmas, selling.) 7. Does all this add up, and better still provide a cash surplus at fight club, the end of a year? - if so then it's probably a good business model.
These basic questions represent the typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and are not fluent in discriminant research paper detailed business calculations might find the above process a useful starting point when thinking about how to begin a new enterprise or a venture in club essays self-employment. If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to get on powerpoint for research paper with the fight club essays, business activity that makes best use of birthday best friend, their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the club essays, above factors are the gsd architecture thesis, essential components which make up a basic Profit and Loss Account, which is the primary management tool for a business of any scale and complexity. Here's a free MSExcel profit and loss account template tool for extending these factors and financials into a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in essays doubt about this seek some help from an experienced business person or your accountant.
Adapt it to suit your purposes. The example PL trading plan is also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the gsd architecture thesis, principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to grips with the club, more detailed aspects of forming the discriminant analysis research paper, business itself. This necessarily includes deciding your type of club essays, business constitution - the legal format of birthday best, your company - or 'company type' as it is often described. The Psychological Contract is increasingly significant within and relating to business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and administration. Fight Essays! partnership - essentially a group of essays best friend, self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on essays the complexity of the company and partnership. limited liability partnership (LLP) - as above, except that liability is limited to personal investments and guarantees. Reflective! limited company (abbreviated to fight club Ltd after the company name) - liability is reflective on christmas limited to fight club the assets of the company - registered with Companies House and legally obliged to publish accounts. There are less common variations of limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and gisela anders marburg dissertation, will be explained in fight essays more detail on this website in birthday essays friend due course. Meanwhile here is useful information about fight cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and gisela anders marburg, public liability) is essential especially if business liabilities are potentially serious.
A limited liability partnership offers protection to partners in fight terms of personal liabilities, in that liabilities are limited to the extent of reflective essay, personal investment and any other guarantees. This is considered to be too much personal exposure by many business people, in which case a limited company is the obvious alternative. A limited company exists in its own right - a tricky concept to understand for many people - basically meaning that financial liabilities belong to the company (its shareholders, to fight club essays the value of their shares in other words) rather than the directors and executives of the business, as would apply in a partnership. Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and administratively heavy if all you want to reflective on christmas do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at the planning stage. A good accountant will help you decide what is best for your situation from a legal and financial standpoint, although before this you should think for yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Club! Broad guidelines about powerpoint paper business types are available from the UK Government business information Businesslink website.
You'll need a business bank account. In fact it is a legal requirement of all limited companies to have a business bank account. Shop around. There are wide variations in services and costs offered by the different banks. You must also understand and essays, organize the tax implications for your type of business. Before starting any business ensure also that you have the information and powerpoint, controls to account for and pay all taxes due. Helpfully to learn more about this in the UK, most tax affairs are within the responsibilities of HM Revenue and Customs - until they too change their name to something very silly. That said, the fight club, relevance today of HM (Her Majesty's) is a bit puzzling when you stop to think about it and surely due for updating to the modern age.
HMRC is another weird example of quirky UK Government departmental names and branding. God help us all, our country is thesis run by alien wannabe noblemen from the middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in the matter. Beyond a certain turnover (?68,000 as at 2010) any UK business must register for VAT. Essays! Check the HMRC website for the current position. Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the VAT you receive on payments from your customers must be paid to analysis research HM Revenue and Customs. (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.)
Being VAT registered also enables you to reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by fight VAT. Private consumers cannot claim back VAT, so the birthday, effect of VAT on pricing and margins needs careful thought in planning any consumer business. Up to a certain level of turnover (in the UK) becoming registered for club VAT is optional. If your business turnover is likely to essay on christmas be below the club, threshold for mandatory VAT registration, you must decide for yourself if the gsd architecture, advantages outweigh the disadvantages. The main advantages of VAT registration are: your business will be perceived by certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the fight club, VAT threshold) you will be able to reflective on christmas reclaim VAT that you are charged on legitimate allowable business costs. The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and submitting VAT returns (although this has been enormously simplified in recent years so that for essays small simple businesses it is really not a problem at all) risks of gsd architecture thesis, getting onto cashflow difficulties if you fail to club set funds aside to pay your VAT bills (see the tax tips below)
Information about VAT (and all other tax issues) is at gsd architecture thesis, the UK Government HM Revenue and Customs website: http://www.hmrc.gov.uk. VAT is not the fight, only tax. Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is essay different to the tax that employees pay themselves. Failing to retain funds in a company to pay taxes is club essays a serious problem that's easily avoided with good early planning. Contact your tax office. Inform them of your plans and seek their help. Tax offices are generally extremely helpful, so ask. You can even talk to analysis paper a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Fight Club Essays! Preferably one who comes recommended to you.
With all the greatest respect to accountants everywhere, accountants are quite commonly very intense people, like solicitors and marburg, scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the style of many entrepreneurs. So again shop around and find an accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and fight essays, his/her accountant is crucial if the business is to grow and develop significantly. Accountants might seem at times to be from another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. The statement that one stroke of an reflective essay on christmas accountant's pen is mightier than the world's most successful sales team, is actually true.
For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of a really excellent finance director, who can take care of all the detailed legal and fight club essays, financial matters for gisela marburg you, and essays, leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and your staff. See the quick tax tips below, especially for small businesses which might not easily be able to achieve immediate and accurate control of their tax liabilities, which is one of the major early risks for a new successful small business. tax tips - understanding and accounting for gsd architecture taxes from the fight club, start. A significant potential problem area for newly self-employed people, and for new business start-ups, is failing to budget and save for gisela inevitable taxes which arise from your business activities. N.B. These tips are not meant to be a detailed comprehensive guide to business taxation.
This section merely addresses a particular vulnerability of new start-up businesses in fight failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and gsd architecture, even more especially sole-traders and club, partnerships and small limited companies, which lack expertise in gsd architecture accounting and consequently might benefit from club essays, these simple warnings and tips related to population tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to allocate and make payments for all costs and liabilities arising in the course of trading. I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for those situations that these particular notes are provided. These notes in no way suggest that this is the normal fully controlled approach to planning and organizing tax liabilities and other cashflow issues within any business of significant scale. This is simply a pragmatic and practical method aimed at averting a common big problem affecting small business start-ups. While your type of fight, company and essays friend, business determines precisely which taxes apply to you, broadly taxes are due on club essays sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the reflective essay, UK), and on club essays the profits of your business and essay on christmas, your earnings. If you employ staff you will also have to pay national insurance tax on employees' earnings too.
Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and budget for them accordingly. You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading. The potential for fight club nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to increase along with your success. This is essay because bigger sales and profits and club, earnings inevitably produce bigger tax bills (percentage of tax increases too in the early growth of a business), all of which becomes a very big problem if you've no funds to essay pay taxes when due.
The risks of getting into fight essays, difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to have more systems and support in financial areas. Start-ups are especially prone to tax surprises because the first set of tax bills can commonly be delayed, and if you fail to account properly for all taxes due then obviously you increase the chances of spending more than you should do, resulting in not having adequate funds to cover the payments when they are due. Risks are increased further if you are new to gisela marburg self-employment, previously having been employed and accustomed to receiving a regular salary on fight essays which all taxes have already been deducted, in analysis paper other words 'net' of tax. It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element. Therefore not all of fight club, your business earnings belong to gsd architecture thesis you - some of the money belongs to club essays the taxman. It's your responsibility to marburg deduct the taxes due, to fight club essays set this money aside, and to pay the tax bills when demanded. Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the risks of your being unable to thesis pay your taxes. Failing to get on fight top of the reality of taxes from the very beginning can lead to serious debt and cashflow problems, which is a miserable way to run a business. So you must anticipate and set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to calculate them - many small start-ups are in this position. Nevertheless it is too late to start thinking about tax when the first demands fall due.
If when starting your business you do not have information and systems to identify and account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the taxman: You must estimate your tax liabilities and ensure that you set aside funds to anders cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the fight essays, taxes applicable to your business, for example VAT and your own personal income tax and national insurance. Essay! Identify the percentages that apply to your own situation and earnings levels. You can do this approximately. Club! It does not need to be very precise. Add these percentages together, and then set aside this percentage of all your earnings that you receive into gsd architecture thesis, your business. Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account. Always over-estimate your tax liabilities so as to set aside more than you need. Having a surplus is not a problem.
Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to kill an otherwise promising business. Here's an example to show how quickly and club essays, easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to calculate them precisely. This example is based on a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of thesis, sales (products or services bought in) or overheads, i.e., revenues are effectively the profits too, since there are minimal costs to offset against profits: example of estimating and setting aside money to pay taxes. 1. In the UK VAT on most products and services is 17.5%. This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. This means that you can set aside 15% of your revenues and reliably be sure of covering your VAT liabilities. 2. In the UK personal income tax and national insurance combined is roughly 30% of earnings up to about ?30,000 (a little over in fact), rising to 49% - call it 50% - of club, earnings above ?30k - roughly. N.B. Income tax and national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and VAT received. These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of gsd architecture thesis, what the precise liabilities actually are.
Accountants call this sort of club essays, thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the analysis, pessimism is wrong then you end up with a surplus (which is good), but if you are wrong in making optimistic forecasts and fight club, estimates (over-ambitious sales, and lower-than-actual costs and liabilities), then you run out of money (which is bad). Back to the percentages.. Analysis Research! Knowing the income tax percentages enables you to set aside a suitable percentage of fight, your earnings when you receive them into the business. Roughly speaking, for earnings up to ?30k you need to set aside 30% to cover income tax and national insurance. For earnings over ?30k you need to set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Remember you can arrive at these figures based on the VAT exclusive revenues, but to keep matters simpler it is easier to use an adjusted total percentage figure to apply to the total gross earnings. Birthday Essays Best Friend! If it's kept very simple and quick you'll be more likely to do it - and/or to communicate the fight club essays, method effectively to your partner if they are responsible for handling the financials, as often happens.
Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is birthday best friend why you need to anticipate it and set the money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and simpler in this example you could round it up to 50%. Fight Essays! The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly.
As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against powerpoint for research paper, the earnings figures above, but again for the purposes of establishing a very quick principle of saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is a very useful simple easy method of club, initially staying solvent and on top of your tax affairs, which are for population many people the most serious source of nasty financial surprises in successful start-up businesses. The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to provide for essays tax liabilities. The figures and percentages are not appropriate (but the broad principle of forecasting and discriminant analysis paper, providing funds for tax liabilities is) to apply to essays retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of essay of over, sales and overheads, which should be deducted from club essays, revenues before calculating profits and taxes liabilities. Neither does the example take account of the various ways to reduce tax liabilities by reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is - in birthday fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business.
Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and club essays, your best methods of dealing with tax, because there are usually different ways, and sometimes the powerpoint paper, differences can be worth quite a lot of money. I do not go into more detail about tax here because it's a very complex subject with wide variations depending on your own situation, for which you should seek relevant information and advice from fight club, a qualified accountant and/or the relevant tax authorities. template and structure for a feasibility study or project justification report. First, and importantly, you need to clarify/confirm the criteria that need to be fulfilled in order to justify starting or continuing the project or group, in gsd architecture thesis other words, what do the decision-makers need to see in order to club approve the project or its continuation ? Then map these crucial approval criteria into the following structure. Gsd Architecture! In other words, work through the following template structure according to, and fight club, orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and analysis paper, headings.) past, present and particularly future ('customer') need (for the outputs/results produced by group or project) benefits and fight, outcomes achieved to date for what cost/investment benefits and outcomes to be produced in the future resources, costs, investment , etc., required to produce future required outcomes and benefits (identify capital vs revenue costs, i.e., acquisition of major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for gsd architecture thesis satisfying the need if the group or project doesn't happen or ceases?) outline strategy and financial plan , including people, aims, philosophy , etc (ideally tuned to meet the authorising power's fulfilment criteria) for proposed start or continuation of project (assuming you have a case, and assuming there is no better alternative) Keep it simple. Fight Club! Keep to the facts and figures.
Provide evidence. Be clear and concise. Refer to the tips about birthday effective writing. If possible present your case in fight person to the decision-makers, with passion, calm confidence and style. Birthday Best! Look at the tips on presentations, and assertiveness.
tips on finding and fight, working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to work with, and to establish and maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the best choice anyway: to seek a good single operator, or small partnership of experts. Essay On Impact Of Over Population! Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to fight club essays know each other properly, and so that their time is efficiently used, instead of on impact of over population, being in traffic on their way to and from your place is high integrity and very discreet is grown-up and got no baggage or emotional triggers - wise and mature - and it needn't be an age thing can help you see and decide where and how you want to take the business, rather than tell you where he/she thinks you need to go - a mentor not an instructor understands or can immediately relate to your industry sector and type of work is experienced working with small family companies, but is also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and fight club essays, easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of vast corporate bureaucracy and thesis, the lack of transparency that this often brings) is triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and fight, grounded, subject to the point below complements your own strengths and fills the thesis, gaps and weaknesses in your collective abilities (again see the fight, stuff on Benziger and Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the team has no blind spots, and for research, no subjective biases in style or emphasis has two or three referees you can talk to fight club and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. Reflective On Christmas! Start by talking to club essays people you know and best friend, asking if they know anyone, or if they know anyone who might know anyone - and take it from there. The chances of finding the fight club, right person in the local business listings or directory, out of the blue and from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too. You'll find someone eventually but you'll need to kiss a lot of frogs first, which takes ages and is not the cleverest way to friend spend your valuable time.
For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. It works both ways. Be prepared to reward the person in whatever way is club essays appropriate and fair (I'm thinking percentage share of essay on impact, incremental success beyond expectations - perhaps even equity share if the person is club essays really good and you'd value their on-going contribution and help). Often the birthday essays friend, best people won't ask for much money up front at all, but from your point of club essays, view you will attract a lot more commitment and work beyond the call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of appreciation, even if they don't want the financial reward. Good suppliers have usually seen too many ungrateful greedy people taking them for powerpoint for research paper granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the fight club, right person, always continually agree expectations and invite feedback about analysis research how the relationship is essays working, not just how the work is going. starting your own business - or starting any new business.
These are the simple rules for planning and gisela marburg dissertation, starting your own business. The principles also apply to planning and starting a new business within an club organisation for someone else. In amongst the distractions and details of new business planning, it is important to keep sight of the basic rules of new business success: Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is no reason for customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly.
Uniqueness comes in all shapes and sizes - it's chiefly being especially good and on christmas, different in fight a particular area, or field or sector. Uniqueness can be in a product or service, or in a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and appealing to people. You will develop your own unique offering first by identifying what people want and which nobody is birthday friend providing properly. Second you must ensure that your chosen unique offering is also an extension of your own passion or particular expertise or strength - something you will love and enjoy being the best at fight, - whatever it is. Every successful business is built on powerpoint paper someone's passion. new business start-ups by older people. If you already have a career behind you, and you wonder if you've got it in you to compete and succeed in the modern world, consider this. First - you have definitely got it in essays you to gisela dissertation succeed. Experience and wisdom are fundamental building blocks of success, and will be for you from the moment you start looking at yourself in this way.
The reassuring wisdom that older people generally possess is extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for good business. Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and tolerances. This gives older people a very special potency in business. Fight Club Essays! Older people know what they are good at. They play to their strengths. They know which battles they can win, and which to avoid. Older people are also typically better at best friend, handling change and adapting to new things than younger people. This is because older people have had more experience doing just this.
Adapting to change and fight, working around things are significant capabilities in achieving new business success. If you are an older person considering starting a new business, think about the things you can do better than most other people - think about powerpoint for research your strengths and club essays, use them. business start-ups for for research paper younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to your strengths applies, although the implications are different for younger people compared to older people. Younger people are likely to club have lots of fresh ideas.
This is an advantage, so avoid people pour cold water on analysis paper them. Test your ideas on potential customers, rather than to take advice from those people who are ready with their buckets of water. Next, get the club, help you need. It's difficult for young people to know all the answers. You'll have the ideas and the energy to make things happen, but consider the gaps in your experience, and the things you don't enjoy doing, and seek good quality reliable help for these things.
Getting good help at what you can't do or don't want to do will enable you to put all your energy into marburg dissertation, what you are good at and what you want to spend your time doing. Young people sometimes try to force themselves to fit into roles or responsibilities that are not comfortable or natural. This is de-stabilising and stressful. Fight Essays! Learn what you love and excel at, and focus on building success from this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for reflective others) are based on the person using personal strengths and pursuing personal passions.
Success in fight business is always based on doing something you love and enjoy, which is fundamentally related to your natural strengths and essay on impact of over population, unique personal potential, whatever that is. The sooner you identify these things in yourself, the sooner will build sustainable business success. planning business success - in summary. Spreadsheets, mission statements, planning templates and other process elements of new business creation and essays, development are tools. Gsd Architecture Thesis! They enable the business to club essays be properly structured, started and run. They are essential of course, but in dissertation themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on essays having a solid philosophical foundation - where relevant interests, inside and reflective, outside of the organization, are balanced rather than conflicting. The bigger the business, the more widely it must consider how it relates to external interests and responsibilities - to society and the world at large.
A business with this sort of harmony and balance built into its shape and principles at the outset has a huge advantage over a business which contains tensions and competing pressures. Fight Club! Within these considerations, relationships - as explained by the Psychological Contract - are crucially important in every business. Reflective On Christmas! Businesses ultimately depend on fight people, and people depend on relationships. Aside from this - and without diminishing the significance of other vital business components such as reliability, value, quality, etc., which are necessary merely to gisela anders survive at a basic level - uniqueness and fight club, passion are the remaining special ingredients for essay on christmas success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and fight essays, so that this belief and commitment conveys to others.
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Resume Format Guide - Reverse-Chronological, Functional, Combination Styles. By Resume Genius. Making a perfect resume needs more than just error-free spelling and grammar. A resume must be framed and formatted to present you in the best way possible, a process that requires combining creativity, composition, and marketing. Therefore, we’ve written this resume format guide to be a comprehensive resource to fight essays those looking to format their own resumes. We provide writing tips, expert advice, and essay of over population sample images covering every resume format for your convenience. Looking for fight club essays, more resume samples? Click the link below. How to Choose the Best Resume Format. Use the chart below to get a quick idea of essays best friend which resume format will be best for fight essays, presenting your unique job experience.
As you may have seen above, job seekers have three options when it comes to formatting their resume: Chronological, Functional, and Combination . Each resume format has their own set of for research advantages and fight essays disadvantages for different kinds of job seekers, so be sure to choose wisely. Check out the powerpoint for research paper, in-depth writing guides below to get every bit of information needed to create the best resume for you: To get inspiration and an idea of what your resume can look like, we’ve created three huge libraries of resume format examples . The links below are separated by resume style and fight club include industry-specific samples. Visit each library and find your industry. As the name suggests, a reverse chronological resume presents your work experience information from newest (most relevant) to essay on christmas oldest (least relevant). This means the resume will begin with your most recent job, and end with your oldest experience. This structure allows you to present yourself in terms of your promotions and upward career mobility , and is therefore particularly useful for entry to mid level applicants looking to boost their careers. I should use a reverse chronological resume format if… I want to demonstrate a vertical career progression. I want to apply to a job in fight club essays, a similar field.
I don’t have large work experience gaps. I shouldn’t use a reverse chronological style if… I have multiple gaps in gisela anders, my employment history. I am considering working in a new industry I frequently change jobs. To learn more about fight essays, what should be in included in a reverse-chronological resume, click here. The functional resume format frames the candidate in terms of the skills and abilities he/she believes are most relevant to the job opening . Unlike the reverse chronological resume, the functional resume ignores when and essays best where the candidate learned or performed those skills . The candidate and club essays simply lists them at for research paper, the top of the resume in order of most relevant to least relevant skills. Club Essays? Even the “least relevant” skill should still be relevant to gsd architecture thesis the job you are applying for. “Least relevant” here really means “the least relevant of your most relevant skills.” Warning: Many human resources professionals have negative impressions of functional resumes precisely because they do not reveal chronological information, making it seem like the candidate is hiding something. By using the functional format, job candidates can achieve three big goals:
provide evidence that they are strong candidates for the job, and hide work experience gaps (if they haven’t been working for periods of time.) help hiring managers quickly locate specific skills that are required for fight essays, a particular position, which is beneficial. I should use a functional resume format if… I have unusually large gaps in on impact, my employment history. Club? I am in the midst of a big career change into a new industry. I want to promote a specific skill set. I shouldn’t use a functional style if: I want to highlight my upward career mobility. I am a student or entry-level candidate that lacks experience. I lack relevant or transferable skills.
To learn more about what should be in included in a functional resume, click here. A combination resume is literally a combination of the thesis, reverse-chronological and fight essays functional resume formats. Combination resumes will often begin with a professional profile or summary of qualifications that includes skills, abilities, and achievements relevant to the job opening. (This is the functional part.) This introductory section is then followed by your reverse-chronological professional experience, education, and additional sections. Reflective Essay? (This is the reverse-chronological part.) I should use a combination resume format if…
I want to showcase a relevant and well-developed skill set. Club Essays? I want to discriminant analysis research paper transfer to club a different industry. Essay Population? I am a master at what I do. I shouldn’t use a combination resume format if… I am a student or entry level candidate. Essays? I want to emphasize my educational experience. I lack relevant qualifications and on impact of over skills. To learn more about fight club essays, what should be in included in essay, a combination resume format, click here. If you have any specific questions not answered in this guide please feel free to post them in the comments at the bottom of the page and one of our Senior Resume Experts will be glad to answer them for fight club essays, you! PS. Need that job?
Be sure to download our Resume Checklist to ensure that you’ve written a complete, professional resume. Click Here to Download. Our Resume Checklist. If I apply a admin. job but I only have relevant experience several years ago, and now in school learning social service. How can I make my resume? Emphasize old skills and transferable skills from anders marburg social service in a combination or functional resume. Good luck on the job hunt! Yes, if you have several impressive awards/honors then they can definitely be place above your professional experience. Good luck on the job hunt!
We suggest using a combination format. Best of luck on the job hunt! We suggest that you stick with the traditional reverse-chronological format. Good luck! I did a career shift recently to teaching after having a graduate degree and club essays 10 years experience in planning and development. I have recently completed a graduate degree in education and have 2 years of teaching experience in a preschool setting and birthday essays best friend trying to now make the shift to elementary age. Do you think I should use a combination resume?
A combination resume should work for your situation. Fight Club? Check out our combination format writing guide for more info: https://resumegenius.com/resume-formats/combination-resume-samples. For a chronological resume, if I completed an internship with a past employer — while simultaneously being employed by them — does the analysis, internship go above or below the fight club, primary employment experience? (E.g., I worked at gsd architecture, HSBV from 8/2013 – 12/2015, with my internship — also at HSBV — from fight 1/2015 – 5/2015, so right in the middle of essays best my employment with them. Should the internship be listed before, or after?) You should list you internship after your employment. Good luck! I have what I perceive to be a unique situation (I understand everyone thinks they are different). I am an fight club essays, army veteran of nearly 7 years and thesis now I am studying to get my BS is Homeland Security. I joined the army at 19 in 2006 and fight club got out in powerpoint for research, 2013. From 2013 until January of this year, I have been trying to make my own way as an entrepreneur.
I was largely unsuccessful and in order to club stay on top of my bills I ended up taking odd jobs during the dissertation, day while working as a bouncer at various bars and clubs at club, night. I am currently looking for an internship as part of my degree program so i need to create a resume. Gsd Architecture Thesis? I thought a functional resume would be ideal so as to blur the past 3 years. However, I understand from this article that students should use a chronological resume. I need to fight club know how firm that rule is.
Also, if anyone has any specific guidance for my resume I am very willing to accept advice. Thanks. In your situation, we would suggest using a functional format. This will allow you to focus on your skills that are relevant to the internship you are applying for. Good luck on essay of over the job hunt and fight essays thank you for your service! Okay so I am a third year college student looking for on impact population, a part-time job that fits my class schedule and isn’t in the fast-food industry to help me pay rent next year. I have never had to write a resume for any of my other jobs so I’m at a loss as to what to do. I am applying as an entry-level applicant but I also didn’t work during my freshman year and about half of my sophomore year.
Therefore I’m not really sure how to fight club essays approach this and I really need this job. Please help! Thanks! Good luck on the job hunt! Consider adding a ‘Publications’ section to include your research and writing experience.
Good luck on birthday the job hunt. Several positions require a chronological resume be included. I am over 40, most recent position was over 5 yrs ago as a Seasonal Tax Professional with HR Block. Recently received my AA degree. I do not include employment start – end dates on my resume for many reasons but I am not trying to look like someone who can not or will not follow directions either. Essays? Please share your thoughts. Hi I used to be a pediatric nurse for two years till moved to this country on 2012 and have been working at Walmart since then, recently got my RN license and want to start working as a nurse…what type would you recommend me? In your case, we suggest using a functional resume. Best of luck on the job hunt! Hi, I am presently working as Project Manager in construction company and birthday essays best before this I worked as Operations Manager in a different company. Now I want to club essays apply for a job (Title : Plant Manager).
I am confused which format I should choose to post for research paper, this job opportunity. Please recommend. We suggest sticking with the traditional reverse-chronological format. Best of luck! Detailing all 18 years of your experience might be overdoing it. With three pages, there is likely some redundant information that you could cut. However, if you truly feel that all of your content is relevant and fight essays of interest to gisela marburg dissertation the employer, then stick with what you have.
Best of luck on the job hunt! I am now trying to essays rejoin the essay on impact of over population, full-time workforce after almost a 17 year absence. Prior to marriage mother hood I was a very successful Director of Public relations for a well known beauty company in NYC (1990-1996). After that I joined a small firm on club Long Island as their first ever Director of PR and advertising (1997-1999). Then babies came. Paper? 6 years later I joined a local firm as their Director of Operations (office manager) from 2006-2009.
Then my family and I moved to Switzerland and club just returned after 7 years. I was a teacher of English as a Second Language. I am looking for work in almost any capacity: From Communications manager to administrative assistant. I am struggling with how to present my resume. I’ve been letting my cover letters explain the history and why I would be a good fit for essay, any given position, but I’m sure my resume is holding me back. Any ideas. Fight Essays? Thanks in on christmas, advance! If you’re looking to essays get back into communications or office management, then it might be better to analysis use a functional format.
This will allow you to emphasize your skills instead of the dates of your work experience. As far as explaining work gaps in your cover letter, check out this how-to guide: https://resumegenius.com/cover-letters-the-how-to-guide/cover-letter-red-flags-solutions. While I was in high school I did my internship at for State Farm. After I graduated I was offered a job there and stayed there for 2 years. I have recently worked at the National Instituted of club essays Health for a year. I currently want to gisela go back to finding an office job or something related and need help deciding what type of resume I should use? Based on the info you’ve given us, a ‘Chronological’ format would still be appropriate.
Best of essays luck! If the the position you are applying for is also an reflective, administrative job, then stick with the fight essays, traditional Reverse-Chronological resume format. Good luck on the job hunt! Glad you liked it! Hi there! This is great. Essay Of Over Population? I was just wondering, if I’ve been at the same position for club, 3 years (2014-present) but did a second job for gisela, 6 months in 2015 that I would like to list, would I put that first (since technically 2015 is fight club, more recent than 2014)?
Or would I list that after my current position, since I’m still presently in this role? Thanks! List your current position first. Thesis? Best of luck! A combination or functional resume would be suitable. Club? Best of luck! It sounds like a functional format would be a good choice. Good luck on the job hunt! Hi there Elizabeth, You have a bit of flexibility with the resume format, but when in essay of over, doubt go with reverse-chronological.
Because you’re lacking in transferable skills, I’d recommend working on your resume objective to get your application started on the right foot. https://resumegenius.com/how-to-write-a-resume/career-objective-writing-guide. Also consider the soft skills you’ve built during your time working in a call center. Many of essays these could potentially be transferable. https://resumegenius.com/how-to-write-a-resume/skills-section-writing-guide. Good luck with your job application! Yes, a combination resume is perfectly suited to someone of your experience, even with the birthday best, career change. Good luck making the shift back into fight club essays your previous field!
If you are aiming for a new industry, you can’t go wrong with the reflective essay, classic “reverse-chronological” resume format. Good luck landing your fellowship! Share Resume Format Guide – Reverse-Chronological, Functional, #038; Combination Styles Our code geeks and HR experts are proud to introduce our new Free Resume Builder software to help you land more interviews in today’s competitive job market. We provide HR-approved resume templates, built-in job description bullet point phrases to choose from, and fight club essays easy export to MS Word and reflective essay on christmas PDF. Get awesome job opportunities sent directly to your inbox.
Need a resume template? Feel free to download one, but be sure to make small modifications to unlock your. Would You Rather Work for a Man or a Woman? Do people still care whether they work for a man or woman, or do most people simply look for essays, a nice job. 5 Ridiculous Excuses To Calling Out Of Work That Were Surprisingly Successful. Every office is bound to thesis have that one person that abuses the call-out policy. These people go above and. Resume Genius' builder, resources, advice and career tips are regularly featured on some of the fight club, world's leading online and offline publications including: Our code geeks and HR experts are proud to introduce our new Free Resume Builder software to help you land more interviews in today's competitive job market.
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analyze film essay You’ve been staring at your blank computer screen for what feels like hours, trying to essays, figure out how to start your analytical essay. You try to choose between writing the introduction first or getting right into the meat of it. But somehow, it seems too difficult to do either. What you need is is a blueprint—a foolproof way to research paper, get your essay structured. Then all you have to do is fight essays fill in the blanks. By Anonymous [Public domain], via Wikimedia Commons. What an Analytical Essay Is—And What It Isn’t. Paper. Helpful, right?
Um, not so much. First, it might be more useful to explain what an analytical essay isn’t before getting to what it is . Fight Club. An analytical essay isn’t a summary. Though this may seem obvious in theory, it’s more difficult in practice. Reflective On Christmas. If you read your essay and it sounds a lot like a book report, it’s probably only summarizing events or characters. One way to figure out if you’re summarizing instead of fight club essays, analyzing is to discriminant analysis, look at your support. Fight Club. Are you simply stating what happened, or are you relating it back to your main point? Okay, so what is an analytical essay, exactly ? Usually, it’s writing that has a more narrowed focus than a summary. Analytical essays usually concentrate on how the book or poem was written—for example, how certain themes present themselves in the story, or how the use of gisela marburg dissertation, metaphor brings a certain meaning to a poem. In short, this type of essay requires you to look at fight club essays, the smaller parts of the work to help shed light on powerpoint paper, the larger picture. An example of a prompt—and the club example I’m going to use for the rest of this post—could be something like: Analyze the theme of sacrifice in birthday the Harry Potter series. (Note: there might be some spoilers, but I figured everyone who was planning on club essays, reading the on impact population books has done so already—or at least has seen the movies.) One Way To Form Your Analytical Essay Outline.
There are quite a few ways to organize your analytical essay, but no matter how you choose to write it, your essay should always have three main parts: I’ll get into the nitty-gritty of this soon, but for all you visual learners, here is a nice representation of all the components that make a great analytical essay outline. You can see that I’ve added a few more details than just the introduction, body, and conclusion. But hold your horses—we’re getting to those parts right now. Introduction of Your Analytical Essay Outline. The purpose of your introduction is to get the reader interested in your analysis.
The introduction should include at fight essays, least three things—a hook, your thesis statement, and a sentence or two describing how you intend to prove your thesis statement. 1. You gotta hook ‘em from the start. The first part of your introduction should draw the best reader in. This is called the hook. Essays. The hook should be interesting or surprising.
You can achieve this by asking a rhetorical question, giving some relevant statistics, or making a statement that’s unusual or controversial. For my Harry Potter example, I might say, “Since the publication of the first book in the Harry Potter series, Harry Potter and the Philosopher’s Stone , some Christian groups have attacked the books for promoting witchcraft. However, one of the main themes of the books draws inspiration from powerpoint, Christianity itself—that of sacrifice.” Okay, so that’s two sentences. But it’s got a little bit of controversy and relates to what the rest of the essay will discuss. 2. Get to club, the good stuff—write a killer thesis statement. Okay, so now that you’ve got your reader hooked, you need to start getting to the point. This is where the thesis statement comes in. My thesis might be, “The theme of sacrifice is prevalent throughout the series and is embodied as sacrifice for the greater good, sacrifice for for research paper an ultimate gain, and sacrifice to keep a promise.” 3. It’s time to back up your thesis. Let the reader know how you’re going to prove your claim. For my example, I would let the reader know that I intend to fight club essays, analyze the for research paper instances of Harry’s “death,” Voldemort’s sacrifice of essays, his soul in exchange for immortality, and gsd architecture thesis, how Snape sacrifices in fight club essays order to honor a promise made to Lily Potter.
These points will be the paper building blocks of the body paragraphs. Body of Your Analytical Essay Outline. The body is where you can start to get really creative and fight club, play around with formatting. In the essay flowchart, there are three body paragraphs. But that’s because I was trained in fight the 5-paragraph outline. But you can include as many or as few body paragraphs as you want—as long as you end up thoroughly supporting your thesis. For my outline, each body paragraph includes a topic sentence, followed by three sets of claims, evidence to support those claims, and how that evidence ties back to discriminant analysis research, the topic sentence. Again, three is not necessarily a magic number here. Essays. You could make one claim with a lot of gsd architecture thesis, evidence, or five claims to support your topic sentence. But let’s get into it, shall we?
1. Develop a strong topic sentence. Each topic sentence in each body paragraph of your analytical essay outline should tell the reader exactly what that section is going to be about. My first body paragraph might start with, “Harry Potter is willing to fulfill prophecy and fight, make the ultimate sacrifice—that of his life—in order to save the rest of the wizarding world.” 2. Make your claim. Essays. The claim should dive into a smaller part of the overarching topic sentence. Essays. The topic sentence I gave can be broken down into best friend, several smaller claims—that Harry knew that he was fulfilling prophecy, that he was actually willing to die, and that his death would be of fight club, profound significance. 3. Provide evidence from the powerpoint for research text to back your claim. You can’t just go around making claims without any support. You can use quotes or paraphrase parts of the text to fight club essays, add evidence. Gsd Architecture Thesis. For evidence that Harry knew that he was fulfilling prophecy, you could cite the instance in the hall of prophecies with the club essays quote, “and either must die at essay on impact population, the hand of the fight club essays other for neither can live while the other survives.” 4. Essay Of Over Population. Tie that evidence to the topic sentence. Club Essays. You have to make it absolutely clear why you included the evidence.
If you don’t, your analytical essay runs the thesis risk of being a summary. For example, with the citing of the prophecy, I would tell the club reader that Harry and his friends found said prophecy and figured out that it had to be about him (although there are objections that it could’ve been referring to birthday friend, Neville, but we’ll leave that out of this example). They knew that either Voldemort had to die or Harry did, and he had to be willing to club, do that. They’re not needed in the outline, but when you write your final essay, be sure you include effective transitions. Best Friend. This will help your essay flow. Fight Club Essays. Conclusion of Your Analytical Essay Outline. After you’ve built up all of your body paragraphs, given the appropriate evidence to back your claims, and tied that evidence to your awesome topic sentences, you’re ready to wrap it all up. The conclusion should be a brief restatement of essay, your main points without being a direct copy. For example, “There are many motivations behind sacrifice—to help others, to help oneself, or to keep a promise to a loved one—and J.K. Rowling explores several of fight club essays, them through the powerpoint for research characters in the Harry Potter book series.” This, of course, does not suffice as a full conclusion.
To fill it out and give the fight club essays reader a sense of closure, you can relate the birthday theme to the real world or end with a final quote from the text or the author. Use This Downloadable Analytical Essay Outline as a Guide. Easy, right? I know you’re pumped to get started, but before you do, I have a template for fight club essays the analytical essay outline for you to download. Gisela Anders Marburg Dissertation. Of course, your instructor’s directions will trump mine, so if they say to do something a specific way, I won’t be offended if you take their advice over mine. And don’t forget about the Kibin editors. When your analytical essay is all typed up, they can help you make sure that it’s as good as it can get.
Psst. 98% of Kibin users report better grades! Get inspiration from over 500,000 example essays. About the Author. Eden Meirow is a self-employed freelance writer with a passion for English, history and education. You can find her on Google+. dis was absooltelee fantasteec thxc you 4 de owwline. awesome! Glad you liked it. Club Essays. #128578; @naomi_tepper:disqus Oh my Gosh! this was amazing thank you so much! This helped a lot with my Economics essay for Humanities 6 World Studies! Woot woot!
Happy to help. #128578; Thanks for the comment. Essay Of Over. This is undoubtedly very much helpful#8230; Thanks a lot. Fight Club. You#8217;re welcome! Thanks for the comment and thanks for reading. #128578; Hi#8230;.Eden thank you for orienting me on how to structure an analytical essay. because of many reasons which i don#8217;t like to name writing an thesis, analytical essay has been my Achilies Hill. Your effort in fight club essays writing this article has thrown much need light as far as I#8217;m concerned. I look forward to your reply on on impact of over, the question of structuring of analytical political essay on issues like say Affirmative Action or Constitutionalism.
Thank you for your kind words. In regards to writing a political analytical essay, it varies depending on the course and the requirements of your instructor. However, you can follow the same advice in this post. Introduction with a hook and thesis, body paragraphs that make claims with evidence to support those claims, and a conclusion that wraps it all up. The main difference is that you#8217;ll have to do more research than reading just one book. (And make sure to cite your sources.) I hope that helped! Thank you, this will help ? This was really useful I went through so many websites the finally got this one. Sweet! Glad you found it helpful. hi this is great. Fight Essays. Fabulous! Happy to help.
How would I write an analytic essay using dramatic conventions? I#8217;m supposed to write an essay on The Tempest from Shakespeare using dramatic conventions and essays friend, I#8217;m not doing so well at understanding how to do it. basically it#8217;s also asking me #8220;how dramatic conventions make the reader see characters in fight essays a certain way. Please respond to this if you can. I think that I would devote one body paragraph to each of the dramatic conventions that you#8217;re covering in your paper. For instance, in one paragraph, if you are writing about the thesis conventions of soliloquy, the play-within-a-play convention, and asides (these are the club first three conventions I thought of #8212; I#8217;m not sure which ones you#8217;ve studied in class), then you could devote one body paragraph to essays friend, each of these topics and their influence on how the fight audience views the characters. I hope this puts you on the right track! I have two write an essay about Animals by O#8217;Hara and how it reflects the innocence and simplicity of childhood. I don#8217;t know how to start. Could anyone suggest the first sentence of the introduction? I#8217;ve already got my outline #128578; Hi Lily Awesome that you have your outline ready to go.
You might want to start with the essay of over quintessential quote from the text that stands out club, as reflecting these qualities of innocence/childhood simplicity. For more great hook sentence tips visit: https://www.kibin.com/essay-writing-blog/good-hook-sentences/ This is amazing and extremely helpful! Thank you author. Hey, thanks for reading and for the nice comment! I#8217;ll be sure to show the gisela marburg author. #128578; do you eat pussy? Haha! Awesome.
We#8217;re happy to help, but don#8217;t sell yourself short just because of your blonde hair. #128578; great site but second para 24th word should be ALWAYS not away. dont take this as offensive but im just trying to fight club essays, improve this site that is all. Thanks for birthday best keeping us on our toes, Shayan! No offense taken #8212; we#8217;ll get that updated #128578; Great blog post ! Just to add my thoughts if you are wanting a Express Evictions 3-Day Notice to Pay Rent or Quit , my secretary came across a blank version here https://goo.gl/nlOqzY. Hi there! Although this was really helpful for literary analysis, I was wondering if you had an idea as to how to apply this to historical analysis. I have to write about the essays effects of European migration, warfare, and anders, disease on Native Americans, and fight club, was thinking of finding 3 specific examples of each and explaining the effect that each had on for research paper, Native Americans. Is this a good plan? You could *definitely* apply this framework to a historical analysis, yes! As Eden mentions, you can have as many body paragraphs as you want, so you could devote a single paragraph to each of your examples #8212; giving you 9 body paragraphs. Since that would get pretty lengthy, you could add a header before each of your 3-paragraph sections to fight club, keep your paper organized.
DIOS MIO! this is really helpful. Gsd Architecture Thesis. Woot! That#8217;s awesome. So happy you found this post helpful. #128578; Thanks for the kind comment. This is so helpful, thank you. I have to write an analytical essay about The Killer Angels by Michael Shaara and fight, I#8217;m stuck.
This is my second essay and on the first I received a C #128577; I don#8217;t know how to on impact of over population, start and it isn#8217;t even about the whole book, its only for club half the book. Please help. Starting is definitely the hardest part sometimes :/ thanks so much for your blog. you have made it very easy for me to understand this (horrible) essay. I have to write my first Analytical essay. kind regards to you. And thanks to you for gsd architecture thesis reading! Good luck with your essay #8212; you#8217;ve got this. I have to write an analytical essay for my college English course, and club, its about an American folk song called #8220;Frankie and Johnny#8221; and on impact of over population, im stuck in fight club essays how to begin it! my professor gave me an marburg dissertation, example on how to start, she said #8220;to summarize a short definition of essays, North American folk music from Oxford Music Online#8221; please help. A definition is one way to start your essay, sure! This post contains lots more great advice (plus you can sign up for 14 hook types + examples in the bottom right corner): https://www.kibin.com/essay-writing-blog/good-hook-sentences/ Damn am I thirsty, any fine white beothches dtf. Reflective Essay On Christmas. NAH MEAN. Thank you so much.
I was dying a moment ago. Now I think I can manage it. love the example! it got me even more excited! #128516;#128523;#128526; Yesss, you can totally manage it! Thanks for reading #128578; I feel motivated and have been trying my best all these days#8230; Grateful for everything. )
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Archives pour la categorie Case Study Houses. MC COY Esther Case Study Program 1945-1962 Henessey Ingalls 1977 Los Angeles SMITH Elisabeth A.T. Blueprints for Modern Living: History and Legacy of the Case Study Houses MIT Press 1998 STEELE James, JENKINS David, KOENIG Pierre Pierre Koenig Phaidon Press 1998 MC COY Esther, BLAKE Peter Craig Ellwood Architecture Hennessey Ingalls 1997 ALBRECHT D. The Work of Charles Ray Eames COLOMINA Beatrice The Work of fight, Charles and Ray Eames, A Legacy of invention 1997 STEELE James Eames House, Charles and essays best, Ray Eames Architecture in Detail Phaidon 1995 HINES Thomas S. Richard Neutra and club, Search for gsd architecture Modern Architecture University California Press 1994 MC LAMPRECHT Barbara Richard Neutra Complete Works Taashen 2000 SACK M. Richard Neutra Gustavo Gili 1994 Barcelone. List of articles: Baboulet, Luc; Le Case Study Program et la tradition americaine ; AMC (France); n°98; 05/1999; ; On the club Mies Edge ; Domus (); n°614; 02/1986; Goldstein B.; The Entenza Years ; Art and Architecture (Etats-Unis); n°; 1990; ; ; Architecture d’Aujourd’hui (France); n°; 02-03/1966; Case Study House n°16′, by C. Ellwood.
Craig Ellwood was still a very young architect when he was selected to design a Entenza Case Study House. Gsd Architecture Thesis! This is the first in essays the series of on christmas, three villas he designed for the Case Study House Program. It offers a house here where he developed while working on multiple outdoor spaces qualities that come to fight club extend and enrich the powerpoint paper home of fight club essays, various and gsd architecture, unexpected ways…. For his house just Elllwood used metal columns that had appeared on the market. Essays! Indeed, due to the decline of the railway, many found themselves unused rails produced. They were recast which raised metal companies to develop new product lines … The use of square columns instead of columns H can save a lot of money, they are lighter and can simplify a number of details such as those bindings woodwork. The beams used are I to 6 inches and 36 feet long. Translucent panels 10 feet in reflective essay height are treated as extended walls of the house.
The interior walls of the house are also treated as screens. They are of the same material as the exterior walls to express continuity between interior and essays, exterior spaces spaces. These panels are by exposing the structure which is analysis paper painted black. They are off the club ground, and are separated from the ceiling by a transom window. The villa consists of a grid of 8 feet. The house is divided into discriminant two areas occupied by essays, the circulations, one inner and discriminant research paper, one outer longitudinally extending in the direction of the fight essays project.
The boundary with the street is freely drawn by a solid line turn opaque or translucent tower. This watershed limits any tower covered and not confined areas (like the porch); other spaces, enclosed and reflective essay, discovered (as the fight club court of marburg dissertation, children); or some interior spaces and with others outside. This boundary separates Similarly, the prices of the rooms from the street by a series of panels of essays, translucent glass … The indoor and outdoor spaces are organized around the two perpendicular axes carry the project. The partition between social spaces and individual spaces is along a North-South axis passing at the entrance. It amazing how close the villa whose area is in a simple rectangle, which is built with a completely systematic metal structure does not prevent to achieve a wide variety of for research, spaces and uses. Each space is club fully qualified. This remark is birthday essays best particularly sensitive to the game of indoor and fight essays, outdoor spaces. On Christmas! This is illustrated for example in the input sequence: the porch is divided into two parts, creating a covered walkway for fight essays pedestrian access. Analysis Paper! Basically, the fight villa allows a double entry: service entrance that allows access to the court and the kitchen but also main entrance angles.
The patio at the entrance allows movement of the light at anders marburg, the output while creating a view. Club! Each room is extended by outdoor spaces in direct continuity with the interior space. The master bedroom has a double orientation opening on two distinct areas, each with a different status: an analysis research paper, enclosed space and privacy to the east; a terrace that opens fully to the outside overlooking the far south … Similarly, the living areas have a triple orientation with three types of large spaces. Fight Club! Open to gisela the outside distant and providing a wide view to the south: the view terrace as baptized Craig Ellwood. Essays! Open to foreign direct space and close to the garden: the birthday best living-terrace is protected under large pergolas. It comes in direct extension of the dining room.
Much more protected, the child-play may have lived both as a space service and much more closed and intimate space. The position and status of the service areas is much less clear. Club! Ellwood seems to make the difference in service areas such as bathrooms that are treated as opaque and irremovable cores while the space kitchens are treated as completely at Koenig transferable manner … These spaces are scattered and fragmented in the plan of a house. The diagram shows the spatial sequence extending along one of the two structural axes of the project … From west to east, succeeding are: the living terrace / child court / the for research paper entrance patio / porch for cars. Case Study House n°9, by fight club, C. Eames et E. Birthday Essays Best! Saarinen. This house was designed in collaboration with Charles Eames and essays, Eero Saarinen. This villa was built on gsd architecture the same site and with the same construction system that the villa # 8. It is nevertheless the antithesis and develops a radically different reflection. This villa was built for J. Entenza himself. She adapted to essays its requirements. Entenza wanted to essays friend focus on the reception areas. The house structure is based on a metallic structure, with columns of fight club essays, H to thesis 4 inches (10 cm) to 7.5 feet tall.
The aim was to enclose the maximum possible space in fight essays shape and structure as simple as possible. This villa has been designed to essay on christmas be built to industrial methods but it was not really thinking as a prototype. The living room was designed according to the principle of elastic space. Architects have developed the fight idea that space can expand or contract depending on powerpoint paper the life of its occupant and the number of fight essays, guests. The engineer Edgardo Contini project expresses the general advantage of the birthday best friend villa: “ The intention of the Entenza House is to eliminate structure to be anti-structural, to club essays be anonymous as possible.
In the Entenza house no beams are expressed, no columns visible.” “ The total concept was architectural : it was resolved in terms of architecture, in essay contrast to the Eames house, which was structurally assertive.” This villa is in addition and in contrast to fight club the Case Study House No. 8 also called Eames House, located just next door. They both use the same structural system. This system is birthday essays based on the metal profiles of high lightness. Yet in each case the architects make a radically different use. It is fight club interesting how two radically different about can be developed on the same site with two identical structural systems and a similar programming. In the birthday Eames House structure is completely highlighted. It is fight essays structuring, not only for research literally but figuratively: it articulates, rhythm and cadence of the project. It is everywhere the fight essays first expression. Gsd Architecture Thesis! – In the fight club essays Entenza House , the search is at an entirely different level.
The structural system is used in essays friend a much more minimal and paradoxically much more efficient than in essays the Eames House. Moreover, the on christmas structure is essays not used here to articulate and rhythm space. Rather, the for research goal seems rather in Entenza House to break free completely to access full spatial and programmatic flexibility. Fight Essays! The Entenza programmatic requirements for the house allows us to better understand the basics of thinking developed by Eames and Saarinen. It is in the treatment of the relationship of the research common areas and individual, intimate and shared the villa shows all its richness. Fight Club Essays! The house is in a square of 54 feet (about 16.50 meters) square it occupies almost entirely. The program is distributed as follows: the North-East quarter is occupied by individual rooms and private (rooms, bathroom); the northwest quarter, for service parts (laundry, garage, cellar …) Finally, the dissertation southern half of the common areas (living room, dining room, kitchen …) – Each part is fight club essays separated by full or partial opacities games but also translucency. They have with each other but also with the outside space of the subtle relationships. Thus, the input is separated by a simple translucent filter garage which is lit from overhead way.
The light is thus transmitted and gisela anders, scattered by the filter in fight club essays the manner of lateral entry. The kitchen is separated by paper, a wall furniture fair amount has so obscure the view. This makes it possible to maintain a unit of space while introducing discontinuities. The separation between the master bedroom and club essays, dressing room is treated in the same way … The connection between the room is treated with a sliding panel will allow to separate or unite spaces in the main bedroom and gsd architecture thesis, living room. Another type of fight, discontinuity is introduced by the fireplace, treated fairly minimal, floating and movable. A final type of discontinuity is gisela marburg dissertation introduced by club essays, treating the anders dissertation soil levels of differences in the villa. This difference between the fight club essays northern half and south of the house is equivalent to friend about 90 cm. It allows the creation of fight essays, large footboards in the middle of the stay. Reflective Essay On Christmas! These steps by fight club essays, creating casual seating allows the opportunity to strengthen the space of the birthday essays best living room around the fireplace. On the other side, between the bedroom and club essays, the living room, the height difference allows the creation of a sofa next stay with the top of the gsd architecture thesis file arrives at the chamber floor. These dispositions allow to obtain spaces of club, great functional flexibility.
They have a high spatial malleability and high versatility while remaining perfectly qualified. A number of scenarios illustrating this elasticity are studied in a series of diagram (see next page): Scenario 1 : We start here with the basic element around which is built the common area in gisela marburg dissertation the villa Entenza. Fight! This is the part of the best living room occupying the fight south-eastern part of the villa. This element is limited by the fireplace and the sofa that closes the space of very intimate way. Gsd Architecture Thesis! On the other side, the essays kitchen that can be associated indifferently to 3 different types of areas: living room with part of which is bounded on the east by emmarchement transforming this part of living a formal dining room ; or with the internal extension of the kitchen open to the living room: creating an discriminant research, informal dining room. Finally, it may be associated with the essays outdoor terrace in birthday friend the kitchen extension.
Thus creating a place for outdoor dining. Scenario 2 : In this scenario, the basic unit is associated with the chamber and club essays, part of the terrace creating a very intimate spatial sequence type: bedroom + living room + terrace, privatizing some way the living room and terrace. This scenario shown in for research photos 3 and 4. Club Essays! We clearly see the alcove effect in which the essay on christmas chamber is taken. Scenario 3 : Here, the master doubled the portion of the space on the other side of the fight fireplace. Reflective On Christmas! The home is no longer a limiting factor but a central stay home … And this part is in complete continuity with the outdoor terrace, which still has larger space. Scenario 4 : This scenario explores the club essays possibility or common areas are assembled and dilated to the extreme. Here they form a very large reception area. Essay! This space is both fragmented and essays, united. It includes an essays best, input sequence and various conducive to discussion forums.
“It is a period to which many of club, us have been anxiously looking forward for long years ”. Gsd Architecture Thesis! These words written by Neutra early in the program shows how the Case Study Program was an expected event. Fight Club Essays! Indeed, Neutra wore a constant interest in powerpoint for research paper innovation in the field of design and construction of fight club essays, individual houses. During these long years, Neutra thought to bring out essay, of the home craft to industrialization. Club Essays! The two-bedroom house is anders marburg a problem that has already solved many times. Plans in 1948 are in club line with all the marburg reflection that he developed during his career. Assembling a prefabricated core services and containing wet and essays, heating installations was a limiting factor of the plan. This core was placed so as not to prevent future extensions of the villa.
In a second step, an extension was added to the south in 1958. The house has an L-shaped plan with the essay dining room and living room facing south open on fight essays a social patio bordered by giant Eucalyptus. Both bedrooms have their own open to the west garden. Thesis! The composition of the house based on a frame alternating category successively 10 feet and 4 feet. The combination of fight club, these two measurements: a structural dimension and the dimensions of powerpoint for research, prefabricated wet core which houses all services (kitchen and bathroom) for the 10 feet. The dimensions of 4 feet of the frame are treated rather as margins in the project. All circulations are collected. It allows to arrange a set of continuities and fight essays, transparency through the project.
It also allows the posting of items.. Birthday! Elle autorise egalement le detachement des elements. The structural system is not emphasized in the project. The structure has no presence or strong or rhythm in the project. Opacities treated on module 4 feet are worked in a completely fragmented.. Club Essays! They support many advanced and Returns indoor and outdoor play areas.
These effects the villa allows multiple orientations allowing each space to benefit from its own private outdoor space. The roof is covered in this same principle. It is widely comes in anders marburg front of the facade is thus withdrawn leaving the fight elements exceed in height as chimneys .. All these treatments contribute to for research the effect of dissolution of the house into the surrounding nature, with which she seems to merge. This diagram shows the north side of the house, it helps to fight club understand the relationship maintained by the spaces of the powerpoint for research house with the environment. It illustrates a typical indoor-outdoor device with Neutra Both interiors are visible both chambers. Same size, the essays relationship of their interior spaces with the exterior space is treated with the same repeating pattern that creates an thesis, effect of outside in space. Case Study House Program: synoptic. Elements de Sapin / Platre.
Panneaux ondules en ciment. Elements de Sapin / Platre. Platre, Lattes de bois. Panneaux de Contre-Plaque. Elements de Sapin / Platre. Brique Panneaux de contre-plaque.
Panneaux de Contre-Plaque. Panneaux de Contre-Plaque. Elements de Sequoia / Platre. Panneaux Acier / Platre. Platre et Panneaux de Verre Ondule. Briques, Elements de Sapin. Panneau en bois. Panneaux de Contre-Plaque. Panneaux de Contre-Plaque. Panneau de Sequoia.
Panneaux de Pin. Panneaux de Pin. Panneaux de Contre-Plaque. Panneaux de Beton Poli. The Case Study Houses program: presentation #038; history. The Study Houses program was launched in January 1945. So he started in the very particular and very conducive context of the United States in the immediate post -war period. Fight! A man , John Entenza was able to see that it was a key moment . He was able to take the lead in friend maximizing its benefits . This context and the personality of the club latter are the powerpoint paper elements that made ??the success of the program. This post-war period is a period of scarcity where all types of building materials are missing. Fight Club Essays! Paradoxically , it also corresponds to a period where the construction industry works very intense.
This intensity is explained by anders dissertation, the long period of club essays, inactivity that preceded it . On the one hand due to the economic crisis of 1929, the marburg dissertation building activity is very slow throughout the thirties. On the other hand , the war of 39-45 marks a complete and total output any breakpoint. Fight Club Essays! All economic activity is birthday essays best oriented to the war effort moment. Fight! There was then very little opportunitees construction except for purely utilitarian building structures … During all these years, and especially during the on impact of over population war , there has been a great technological development and many progress. These new technologies will finally be tested and applied to the building , so for example : – New plastics make possible the construction of homes using panels and translucent screens . – The invention and use of arc welding allows for welding of club, such quality that they can finally be exposed indoors . – Improvement of synthetic resins, which make them more resistant than natural resins, serves to seal and develop jointings adapted to essays friend new light building panels . – The emergence of new adhesives coming from the aviation industry allows the development of a wide variety of fight club, new composite materials . Finally, the construction period was not slowed mean a total shutdown of gsd architecture, architectural production . Fight Club! On the contrary, the period between the wars saw a multitude of flower theoretical projects . All its potientalites will finally be able to powerpoint paper know a realization . They will crystallize in the experiments of the Case Study House Program. John Entenza is the man who has by fight club, his editorial work and critical to all these reflections to emerge . It opened a whole experimental area . Entenza began the essay of over population publication of the fight Arts and Architecture magazine in 1938. Context Californian has certainly always been in gsd architecture favor of fight club, Modern Architecture . But it is gsd architecture necessary at essays, the time to communicate through a media suppport to the general public.
It is thus promote an understanding of new approaches to construction of powerpoint for research, individual houses emerged during the postwar period . The magazine has become the indisputable leader to win public acceptance of a good design and work on fight essays architectural quality . Paper! Entenza is who was the initiator. Essentially teacher, he is convinced that all living with architecture , work on the quality of the club built environment affects us all. Birthday! It keeps a democratic faith in the ability of the public to fight essays understand qualitative work on our built environment when making an effort to paper submit it . In 1944, he has a good idea of the course will take the club modern architecture after the essay of over population war. The weather is favorable for experimentation. Club Essays! Potential customers have never been so many … Indeed, the low housing production during the years of depression has led to a shortage of housing that is gsd architecture deeply felt at club essays, the end of the war. In addition, there is a real work to be done because some potential customers are already thinking about the time in gsd architecture terms of fight, house key in hand . Essay Of Over Population! Moreover, the term Architecture seems a big word for fight club families who want , in an emergency, fit comfortably and economically . While the West Coast has always been a great place for reflective essay on christmas experimentation and fight essays, innovation in paper contemporary architecture ; Entenza sees the risk that the architectural quality of the houses built regresses due to the strong post-war production. Club! It is of over indeed to be feared and fight club, that the quality is up to the quantity … It certainly there has customers who can wait patiently for the architect completes the plans , which are in a demanding approach to architectural quality . It is discriminant analysis research also at this time that sponsorship organizations can fund experimental work. But Entenza to realize that despite all many existing innovative ideas on club essays the drawing board or in the minds of designers may not be able to gisela anders dissertation materialize and be permanently lost. In 1945, Entenza abandons its liabilities editor role to play a dynamic role in the architecture of the postwar period. He committed eight agencies including the fight club magazine Arts and Architecture becomes the client.
Each of these agencies is responsible for the design of a house. Thus begins the program will continue after the departure of on christmas, Entenza magazine in 1962. Essays! The Case Study House Program ends in 1967 to stop the research paper publication of Art and fight club, Architecture . The success and longevity of the program is due to its simplicity. The only stated goal is the essays friend development of an fight, environment of well-being without any ideological bias. Architects are encouraged to on impact population experiment with new forms and new materials. But the materials should not be used or only selected according to their objective qualities . There is no question of using a material only club essays because it is new . The approach includes a landscape design close to home as well as designing furniture by renowned designers environment. During the first three years of the program , six houses are fully completed , furnished and landscaped and open to the public . Approximately 500,000 people visit the first dozen houses . The critical success houses promotes more than any public acceptance of an population, experimental design . Financing institutions to become progressively more open and cooperating . Banks are gradually fund contemporary homes . It should be noted that up to this time they refused fairly systematically fund houses with glass walls, open without dining room , kitchen facing the street, a flat roof and concrete slab floor plans; convinced that it was a risky investment without resale value … However, all the houses of club, Case Study House Program were excellent investments and essay of over population, they prove their resale prices … In the 50s , after 13 houses either completed the program continues at the rate of fight essays, one house per year. Selected architects are usually young and little known outside of discriminant analysis research paper, Southern California . Club Essays! Koenig and Ellwood authors of five projects in two of them have both barely thirty when they are asked to design a Case Study House . For Research Paper! Many architects of the end of the program were inspired by the first publications of the magazine. Koenig and decided to study architecture after the interest inspired him reading the fight newspaper . By throwing a look at population, the achievements of the program over the last eleven years Entenza takes stock of the Case Study Houses program : “ We like to think that these houses have been responsible for some remarkably lucid thinking in terms of domestic architecture.
While it is true that not all have been every man’s dream cottage, they have, nevertheless had a demonstrably wide influence in the sound use of new materials and in re-use of the club old, and had attempted, with considerable success, to birthday best friend suggest contemporary living patterns. The analysis of club, these documents allow us to powerpoint identify three distinct periods in the program of the Case Study Houses : 1945-1950 , the program proved its worth. In those first years , priority is given to the economics of the fight essays projects . In these early years of the program of Case Studies, 13 houses were built and 7 projects presented. The period begins in essays best friend 1945 with the announcement of the program and ends with the completion of the house of Eames and Saarinen for Entenza . All the architects of this period are already confirmed and fight, recognized professionals. They each have a personal style already widely proven … Any houses built during this period, that of Eames and Saarinen was the first to anders marburg dissertation play with the layout and structure. It is also the club essays first in the program to focus on reflective the use of industrial materials and techniques in fight club the field of architecture. Homes # 8 and # 9 are halfway house between the more traditional villas of the first period and purely experimental houses the following years . 1950-60 The experimental period. In a second time, during the essays best friend decade of 50, the focus is on innovative dimension villas, the club essays true economic dimension from the gsd architecture thesis background without , however, be lost sight of. This period extends from the summer of 1950 when Soriano started working on his house in the summer of 1960 , with the completion of the second house Koenig.
Most homes built during this period are experimental metal frame houses , the others being experiments on essays elements against population plywood precast factory. For a century and fight club, a half the gsd architecture industry has been used for building materials but the house construction has resisted industrialization. Architects believe at the time that we must change that. Steel promises to bring domestic architecture to industrialization after the fight essays end of World War II . But the fundamental difference between houses wood frame and birthday best, steel frame houses is fight club essays that in the case of analysis research paper, a steel frame all the details should be set at design unlike the wooden frame where you can leave a number of fight, details to analysis the discretion of the manufacturer … The priority of this period is the development of club essays, projects that can serve as prototypes for manufactured homes . Finally, one last time , the program has a broader focus. The Case Studies developed during this period no longer interested only in thesis experiments on one house. Reflections extend over a larger scale. You work on groups of houses and their integration to fight essays the environment and powerpoint for research, the city. Les Villas experimentales du Case Study House Program. Le Case Study Houses Program est lance en 1945, par un jeune editeur californien John Entenza par l’intermediaire de son journal Arts Architecture . Dans le cadre du programme, le magazine fait appel a differents architectes pour etudier un projet de maison individuelle. Les projets est construits, puis meubles.
Il est ensuite porte a la connaissance de tous: d’abord publies dans les pages de Arts and Architecture , les villas sont ensuite ouvertes au grand public pendant une certaine periode et finalement vendues. Cette initiative a plusieurs objectifs designes par Entenza. Il s’agit tout d’abord de promouvoir aupres du grand public une nouvelle maniere de concevoir l’architecture domestique. Il cherche egalement a provoquer cez le public une nouvelle exigence de qualite architecturale pour leurs propres maisons. Le programme des Case Study Houses: presentation #038; historique.
Le programme des Study Houses a ete lance en Janvier 1945. Il a donc debute dans le contexte tres particulier et tres propice des Etats-Unis de l’immediat apres-guerre. Un homme, John Entenza a su voir qu’il s’agissait d’un moment clef. Il a su prendre les devants pour en tirer les avantages. Ce contexte ainsi que la personnalite de ce dernier sont les elements qui ont fait le succes du programme. Cette periode d’apres-guerre est une periode de penurie ou tout les types de materiaux de construction sont manquants.
Paradoxalement, elle correspond egalement a une periode ou l’industrie de la construction fonctionne de maniere tres intense. Fight Club Essays! Cette intensite s’explique par la longue periode d’inactivite qui l’a precede. D’une part suite a la crise economique de 1929, l’activite constructive est fort ralentie pendant toutes les annees trente. D’autre part, la guerre de 39-45 marque un point d’arret complet et total a toute production . Toute l’activite economique est a ce moment orientee vers “ l’effort de guerre ”. Gsd Architecture! Il y a alors tres peu d’opportunitees de construction excepte pour construire des structures purement utilitaires… Pendant toutes ces annees et notamment pendant la guerre, on assiste a un tres grand developpement technologique et a de nombreux progres. Essays! Ces nouvelles technologies vont enfin pouvoir etre experimentees et appliquees au batiment, ainsi par exemple : – Les nouveaux plastiques rendent possible la construction de maisons utilisant des panneaux et des ecrans translucides. – L’invention et l’utilisation de la soudure a l’arc permet d’obtenir des soudures d’une qualite telle qu’elles peuvent etre enfin exposees a l’interieur des maisons. – L’amelioration des resines synthetiques, qui les rendent plus resistantes que les resines naturelles, permet d’etancher et de developper des jointements adaptes au nouveaux panneaux de construction legers.
– L’apparition de nouvelles colles provenants l’industrie aeronautique permet le developpement d’une tres grande variete de nouveaux materiaux composites. Enfin, cette periode de construction ralentie n’a pas ete synonyme d’un arret total de la production architecturale. Bien au contraire, la periode d’entre-deux guerre a vu fleurir une multitude de projets theoriques. Gsd Architecture! L’ensemble de ses potientalites vont enfin pouvoir connaitre une concretisation. Club! Elles vont se cristalliser dans les experimentations du Case Study House Program.
John Entenza est l’homme qui a permis par son travail d’editeur et de critique a toutes ces reflexions de voir le jour. Il a ouvert tout une aire d’experimentation. Entenza debute la publication du magazine «Arts and Architectures» en 1938. Le contexte Californien a certes toujours ete favorable a l’Architecture Moderne. Mais il est necessaire a l’epoque de communiquer au travers un suppport mediatique aupres du grand public.
Il s’agit de favoriser ainsi une bonne comprehension des nouvelles demarches de construction de maisons individuelles apparues pendant cette periode d’apres-guerre. Essay! Le magazine est devenu l’indiscutable leader permettant de gagner le public a l’acceptation d’une bonne conception et d’un travail sur la qualite architecturale. Club! C’est Entenza qui en a ete l’initiateur. Essentiellement pedagogue, il est convaincu que vivant tous avec l’architecture, un travail sur la qualite de l’environnement construit nous concerne tous. Il garde une foi democratique en la possibilite du public de comprendre un travail qualitatif sur notre environnement bati quand il est fait un effort pour le lui presenter. En 1944, il a une bonne idee du cours que va prendre l’architecture moderne apres la guerre. Le temps est favorable a l’experimentation. Les clients potentiels n’ont jamais ete aussi nombreux… En effet, la faible production de logements pendant les annees de depression a entraine une penurie d’habitations qui se fait durement ressentir au sortir de la guerre. De plus, il y a un veritable travail a effectuer car une partie des clients potentiels pensent deja a l’epoque en terme de maisons clef-en-main. Powerpoint For Research Paper! Qui plus est, le terme d’«Architecture» semble un bien grand mot pour des familles qui veulent, dans l’urgence, se loger confortablement et economiquement.
Meme si la cote Ouest a toujours ete un grand lieu d’experimentation et d’innovation en matiere d’architecture contemporaine; Entenza entrevoit le risque que la qualite architecturale des maisons construites regresse du fait de la forte production d’apres-guerre. Il est, en effet a craindre que la qualite laisse ainsi place a la quantite… Il y a certes des clients qui peuvent attendre patiemment que l’architecte acheve les plans, et qui sont dans une demarche exigente de la qualite architecturale. Il existe egalement a cette epoque des organismes de mecenat qui peuvent financer des travaux experimentaux. Mais, Entenza se rends compte que malgre tout beaucoup d’idees innovantes existants sur les tables a dessin ou dans l’esprit des concepteurs risquent de ne pouvoir se concretiser et d’etre definitivement perdues. En 1945, Entenza abandonne donc son role passif d’editeur pour jouer un role dynamique dans l’architecture de l’apres-guerre. Il engage huit agences dont le magazine «Arts and Architecture» devient le client. Chacune de ces agences est chargee de la conception d’une maison. C’est ainsi que commence le programme qui se prolongera apres le depart de Entenza du magazine en 1962. Le Case Study House Program s’acheve en 1967 a l’arret de la publication de “ Art and Architecture ”. Le succes et la longevite du programme sont dues a sa simplicite.
Le seul but annonce est le developpement d’un environnement de bien-etre sans aucun prejuge ideologique. Les architectes sont encourages a experimenter de nouvelle formes et de nouveaux materiaux. Mais les materiaux ne doivent etre selectionnes ou utilises seulement en fonction de leur qualites objectives. Il n’est pas question d’utiliser un materiaux seulement parce qu’il est nouveau. La demarche inclut une conception paysagere de l’environnement proche de la maison ainsi que la creation de mobiliers par des concepteurs reconnus. Durant les trois premieres annees du programme, 6 maisons sont totalement achevees, meublees et paysagees puis ouvertes au public.
Environ 500 000 personnes visitent la premiere douzaine de maisons. Essays! Le succes critique des maisons favorise plus que tout l’acceptation du public d’une conception experimentale. Les institutions de financement deviennent au fur et a mesure de plus en plus ouvertes et cooperantes. Powerpoint For Research! Les banques commencent peu a peu a financer les maisons contemporaines. Ils faut preciser que jusqu’a cette epoque elles refusaient assez systematiquement de financer des maisons avec des murs en verre, plans ouverts, sans salle a manger, une cuisine faisant face a la rue, une toit plat et des dalles de beton au sol; convaincues qu’il s’agissait d’un investissement hasardeux sans valeur de revente… Or, toutes les maisons du “ Case Study House Program ” furent d’excellents investissements et elles le prouvent par leurs prix a la revente… Dans les annees 50, apres que 13 Maisons soit completees le programme continue au rythme d’une maison par an. Les architectes selectionnes sont habituellement jeunes et peu connus hors du Sud de la Californie. Koenig et Ellwood auteurs de cinq projets a eux deux ont tout deux a peine trente ans quand ils sont sollicites pour concevoir une Case Study House. Beaucoup d’architectes de la fin du programme ont ete inspire par les premieres publications du magazine. Ainsi Koenig decida d’etudier l’architecture suite a l’interet que lui inspire la lecture du journal.
En jettant un regard sur les realisations du programme au cours des onze dernieres annees Entenza tire un bilan du programme des Case Study Houses: “ We like to think that these houses have been responsible for some remarkably lucid thinking in fight club essays terms of domestic architecture. Essays Friend! While it is true that not all have been every man’s dream cottage, they have, nevertheless had a demonstrably wide influence in the sound use of new materials and in fight re-use of the old, and had attempted, with considerable success, to suggest contemporary living patterns. (Nous aimons a penser que ces maisons ont ete responsables de quelques reflexions remarquables dans le domaine de l’architecture domestique. Meme s’il est vrai que toutes ne representaient pas la maison revees de tout homme, elles ont en revanche eu une tres large influence dans l’utilisation de nouveaux materiaux et dans la reutilisation de l’ancien et ont tente avec un succes respectable de suggerer les voies d’un mode vie contemporain.) L’analyse de ces documents nous permettent de degager trois periodes distinctes dans le programme des Case Study Houses: 1945-50, Le programme fait ses preuves. Dans ces premiere annees, la priorite est donne a la dimension economique des projets.
Dans ces premieres annees du programme des Case Studies, 13 maisons furent construites et 7 projets presentes. La periode debute en 1945 avec l’annonce du programme et se termine avec l’achevement de la maison de Eames et Saarinen pour Entenza. Tout les architectes de cette periode sont deja des professionnels confirmes et reconnus. Ils ont chacun un style personnel deja largement eprouves… De toute les maisons construites au cours de cette periode, celle de Eames et Saarinen est la premiere a jouer avec le plan et la structure.
Elle est egalement la premiere dans le programme a se concentrer sur l’utilisation de materiaux et de techniques industrielles dans le domaine de l’architecture. Les maisons #8 et #9 sont des maisons de transition entre les villas plus traditionnelles de la premiere periode et les maisons purement experimentales des annees qui suivent. 1950-60, La periode experimentale. Dans un deuxieme temps, au cours de la decennie 50, l’accent est mis sur la dimension innovatrice des villas, la dimension veritablement economique passant au second plan sans cependant etre perdue de vue. Essay On Impact! Cette periode s’etend de l’ete 1950, quand Soriano commence a travailler sur sa maison a l’ete 1960, avec l’achevement de la deuxieme maison de Koenig. La plupart des maisons construites au cours de cette periode sont des maisons experimentales a ossature metalliques, les autres etant des experimentations sur des elements en contre-plaques prefabriques en usine. Depuis un siecle et demi l’industrie a ete utilisee pour les materiaux de construction mais la construction de maison a resiste a la l’industrialisation. Les architectes pensent a l’epoque que l’on doit changer cela. L’acier promet d’amener l’architecture domestique a l’industrialisation apres la fin de la seconde guerre mondiale.
Mais la difference fondamentale entre maisons a ossature de bois et les maisons a ossature acier est que dans le cas d’une ossature d’acier tout les details doivent etre regles au moment de la conception contrairement a l’ossature bois ou l’on peut laisser un certain nombre de details a la discretion du constructeur… La priorite de cette periode est le developpement de projets qui peuvent servir de prototypes pour des maisons industrialisees. 1960-65, Changement d’echelle. Enfin, dans un dernier temps, le programme a pris une orientation plus large. Les Case Studies developpees pendant cette periode ne s’interessent plus seulement a des experimentations sur une seule maison. Les reflexions s’etendent sur une plus large echelle. Club! On travaille alors sur des groupements de maisons et sur leur integrations a l’environnement et a la ville. Elements de Sapin / Platre. Panneaux ondules en ciment. Elements de Sapin / Platre. Platre, Lattes de bois.
Panneaux de Contre-Plaque. Elements de Sapin / Platre. Brique Panneaux de contre-plaque. Panneaux de Contre-Plaque. Panneaux de Contre-Plaque. Elements de Sequoia / Platre. Panneaux Acier / Platre. Platre et Panneaux de Verre Ondule. Briques, Elements de Sapin.
Panneau en bois. Panneaux de Contre-Plaque. Panneaux de Contre-Plaque. Panneau de Sequoia. Panneaux de Pin. Panneaux de Pin. Panneaux de Contre-Plaque. Panneaux de Beton Poli.
Visite virtuelle de la villa Savoye de Le Corbusier.