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Bibliography management with bibtex. L a T e X supports bibliographies out of the box, either embedding the references in your document or storing them in an external file. This article explains how to manage bibliography with the maya thebibliography environment and the BibTeX system. Note: If you are starting from scratch it's recommended to use biblatex since that package provides localization in essays education today, several languages, it's actively developed and maya, makes bibliography management easier and more flexible. Standard bibliography commands in L a T e X have a similar syntax to that of lists and items.
The environment thebibliography produces a list of references; such list will be titled References in a article document class, and Bibliography in book and report document classes. Essayons Ross! A parameter inside braces, 9 in the example, indicates the number of entries to be added; this parameter can not be greater than 99. To create a bibliography entry the command bibitem is used. A parameter inside braces is set to label this entry and can later be used as identifier for this reference. After the closing brace the text with the name of the author, the book title, publisher and so on is entered. Maya Resume! Share L a T e X provides several templates with pre-defined styles to essays the best manage bibliography. See this link. Resume! The example presented in marriage, the introduction only contains list of references, the next example shows how to cite the entries of that list within the document. The command cite insert the number corresponding to the bibliography entry whose label is passed inside braces.
For example, the output of maya resume cite is . Essays Education! The information printed by maya resume the command cite depends on the bibliography style used. The Best Place! See Bibtex bibliography styles.  Bibliography management with Bibtex. BibTeX is maya, a widely used bibliography management tool in L a T e X , with BibTeX the my life story bibliography entries are kept in a separate file and then imported into the main document. Once the external bibliography file is imported, the command cite is resume, used just as in the introductory example. Below, a description of the commands: bibliography Imports the BibTeX file sample.bib to display the bibliography. To import several .bib files just write them comma-separated inside the braces, the file extension is not necessary. bibliographystyle Sets the bibliography style to be used in this document. The information displayed depends on the bibliography style used, even if the entry contains information about the date, author, title, publisher and abstract, the style used might only critical analysis essay, print the title and maya, the author.
See Bibtex bibliography styles which contains examples of the default bibliography styles in L a T e X . About Story! cite This will print a number of text, depending on the bibliography style, to reference the bibliography entry whose label is passed to the command. In this case, the label einstein produces . Resume! Note: Unicode characters are not supported on BibTeX. Also, if there are too many bibliography entries (+100) it may not work properly. See the further reading section for links to essay other bibliography management tools . Bibliographic references are usually kept in a bibliography file whose extension is .bib, this file consists of a list of records and maya, fields . Each bibliography record holds relevant information for a single entry. This file contains records in a special format, for instance, the first bibliographic reference is defined by: @article This is the first line of a record entry, @article denotes the entry type and critical analysis of hamlet essay, tells BibTeX that the information stored here is about an article. Maya Resume! Besides the entry types shown in the example ( article , book and misc ) there are a lot more, see the reference guide. einstein The label einstein is assigned to this entry, is an identifier that can be used to refer this article within the document. author = Albert Einstein, This is the essayons ross first field in the bibliography entry, indicates that the author of this article is Albert Einstein. Several comma-separated fields can be added using the same syntax key = value , for instance: title, pages, year, URL, etc. See the reference guide for a list of possible fields. The information in maya resume, this file can later be used within a L a T e X document to include these references, as shown in the next subsection. Essays Today!  Adding the bibliography in the table of contents. There are two ways of including the bibliography in the table of maya resume contents, either manually adding it or using the package tocbibind (recommended).
To add it manually just insert the next line right before the analysis of hamlet essay command begin or bibliography. for books and reports or. for articles. If you prefer to use tocbibind see the maya resume next example. Adding the line. to the preamble will print the References or Bibliography in essay about story, the table of resume contents, depending on the document type. Be careful, it will also add other elements like the Index, Glossary and list of Listings to the table of about story contents. For more information see [the tocbibind package documentation]. Standard entry types.
article Article from a magazine or journal book A published book booklet A work that is printed but have no publisher or sponsoring institution conference An article in a conference proceedings inbook A part of a book (section, chapter and so on) incollection A part of a book having its own title inproceedings An article in a conference proceedings manual Technical documentation masterthesis A Master's thesis misc Something that doesn't fit in any other type phdthesis A PhD thesis proceedings The same as conference techreport Report published by an institution unpublished Document not formally published, with author and title.
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Cola Wars: Coca Cola vs. Pepsi Cola. The Cola war is often considered a recursive and messy one, due to its complexities and difference in management and marketing strategies. Maya? This current paper examines the case study of Coca Cola and Pepsi cola wars along the same research paper following parameters: Review of strategic issues presented in the case, application of maya resume Pearce and Robinson strategic management model with its 11, an analysis of the case from essayons wesley ross theoretical framework and discussion of implications of the case for middle managers in both the maya soft drink cola giant companies. The management strategy rivalry between Coca-Cola and Pepsi Cola soft drink companies is more than several centuries old. Both these global bottlers have been battling it out to ross, dominate the global soft drinks market. Maya? The companies have been successful in varied market settings despite introduction of smaller soft drink manufacturers (Case Centre, 2015). This current research paper will study the backgrounds of these two beverages giants, their business models, goals and objectives, positioning in the market in relation to competition, and key strategies, both short and long term. It is vital to note that non- carbonated soft drinks are gaining popularity, and the author of this report will attempt to explore the steps both Coca-Cola and PepsiCo have taken to analysis essay, emulate this, retain and increase their share of the soft drinks market. Further, this paper will examine one specific case filed against maya resume, Coca-Cola Company by essay about story, their bottlers and the possible implications of the case.
The reasons for maya resume, sales dipping after a steady performance for almost a century will be checked and also how strategies are an important management function and the best place how correct strategizing can lead the maya resume organization to greater revenues and growth. Key Words: Strategic Management, Bottlers, Competition, Strategies, Market Share and wesley Business Environment. Research Background of the Cola Wars. Over the years, the maya resume rivalry between Coca cola and Pepsi Cola has presented varied management strategies that continue to develop a stunning case study for management and marketing experts due to the nature of buy college the best innovativeness and aggressive strategies utilized by both the companies. Maya? Pepsi, for instance has suffered bankruptcy twice but continues to create enormous efforts to stay afloat and essays the best place keep its rival competitor coca cola on toes. As of maya resume November 2013, Pepsi was the fourth largest food and beverage company. Both Coca Cola and Pepsi Cola have created differentiated brand images with global recognition while their rivalry remains openly evident. Below is a summarized outline of the cola wars. Between the years 1910 t0 1930 Pepsi Cola suffered two bankruptcies but recuperates and stays in the soft drink industry spreading its market share to a new phase (Tiffany, 1981). Both the companies also changed owners between this years. To save itself from copies Coca Cola designed one of their most famous bottles in 1916.
During this time also Coca Cola expands market share into new continents with Pepsi investing heavily in media in a bid to solidify their relationship with customers, this especially after World War II. Between 1938 and essays 1950 coke acquired Minute Maid and thus expanding its portfolio. On the other hand Pepsi was actively involved in campaigns and maya obtains a huge market share. The real battle began in the 70s when the, $74 billion U.S soft drink industry consumption began declining and other soft drink companies began emerging. Pepsi and Coca Cola began investing in the diet drink market. It is during this period that Pepsi acquired Mountain Dew and essays place entered a merger with Frito Lay gaining much power and opening new branches in Japan and Easter Europe. In the meantime, media investment on maya resume advertisement by Coca Cola were more consumer oriented, showcasing a drinks related to fun, a good time and friends. This was sequenced by numerous campaign strategies by both companies. In most cases, Pepsi seemed to be attacking Coke as an inferior soft drink and this made Coca Cola to respond in a similar fashion. 1975, saw one of the essay on child marriage most successful campaigns for Pepsi Cola. Two unbranded mugs were presented to people for maya, testing and identify which one they preferred and it emerged that more people acknowledged Pepsi as a better drink.
This campaign gave Pepsi a competitive advantage at the expense of Coke. Roberto Goizueta, Coca Cola’s new CEO in 1981, developed the diet coke which immediately gained a lot of market recognition. However, his strategy failed in 1985 when they decided to create a New Coke which failed to impress the market. During the 90s, Pepsi also launched one of its most prolific management strategy named Drink Pepsi, Get Stuff. Consumers drinking Pepsi were awarded Pepsi points which could be redeemed for any Pepsi Merchandise among other identified goods. It is during this time, that Pepsi outshined Coke in sales at the Atlanta Olympics, with tens of millions of cola drinkers participating.
Since the 90s, the war of the Colas has continued to gain newer approaches with different stories being written in new markets and education brand acquisitions. This has been achieved through merges and differentiated concepts. While Coca Cola generally thrives on the concept of Live Positively, Pepsi is often considered a “New Generation”. With the CSD sales in maya, the U.S. decreasing from the 2000s, Coke began having operational problems and Pepsi focused more on non-carbonated beverages and snacks. The cola segment still dominated the soft beverages market, but sales dropped.
The market share of cola drinks declined from 71% in 1990 to 55% in 2009. Review of essays today Strategic Issues Presented in the Cola Wars Case. Modern top managers ought to have top knowledge in managing internal activities of their firm and also a gist to examine and maya control challenges posed by the unpredictable external environment. The mentioned external environment encompasses competition for market share, suppliers, competition for resources, government regulations and the volatility of the market structure (Pope, 1999). Story? Other remote external environment factors include political environment, social environment, first changing technological advancements.
All this conditions should be assessed and incorporated in both the short term and the long term decision making process of resume a firm’s management strategy. Over the last few decades, there have been various strategic management strategies implemented by both Coke and Pepsi (Tiffany, 1981). The primary objectives behind the strategies were to increase growth and revenue and ultimately the brand value. Further, these management strategies aimed at giving either company a competitive advantage. For instance, the coke brand is ingrained in cola drinkers’ minds and this is the reason why Coke enjoys a superior brand value. When people want a cola drink, the top of the mind recall is ross, coke. Coke is resume, more easily available and essay about story fast food chains like McDonald’s, Subway and Nando’s sell coke, whereas Pepsi is predominantly available in maya resume, “Kentucky Fried chicken”, KFC. Between the wesley years of 1976 to 1978, the maya resume growth rate of critical analysis essay Coca Cola had declined by 13%. In the meantime, the market share of maya Pepsi was constantly increasing (Tiffany, 1981). This was attributed to the Pepsi Challenge of the sex education research paper 70s that saw consumers taste two unbranded drinks with many preferring Pepsi over the other brand (this brand was obviously coca cola).
The other strategic development by Pepsi during the 70s was the introduction of the Pepsi Generation, which was a media campaign to invite more consumers to resume, join the same research paper Pepsi family. The real battles that led to the current Cole Fiasco began earlier. Coca Cola usually conducted its own tastes but their results were always similar. This picture changed greatly between 1970 and 1980. During this time the maya number of exclusive Pepsi drinkers was on an increasingly steady rise while the essays number of exclusive coca cola drinkers was dropping at a significant rate. Coke opted for more marketing effort in maya, a bid to convince for more clients. This pushed them to superior distribution, bidding for more shelf space and acquisition and distribution of more vending machines.
To complement this coke made more advertising efforts so as to reach more customers through the media. In this period, the on child management of Coca Cola conducted numerous test on maya resume the taste of sex education research paper their products and their implication on consumers on the long run. This made the firm to spend an extra $4 million which was a huge part of their capital investment (Pope, 1999). However, only 55% of the research individual, 191, 000 approved that the new taste of Coke had a better taste when compared to the original coke as well as the Pepsi Taste at the moment. The biggest managerial blunder that coke ever made was introducing the new coke. Resume? This almost made the firm to go under.
Over 500 calls a day with customer complaints were recorded. Most of the consumers had protests with the coke with another vast majority of consumers boycotting the product completely. It is vital at this point to note that coke had sacrificed their 99 year old coke with a new formulae. The management quickly realized their mistake and made an apology to the public and further bringing back the original taste with a classic bottle. This triggered sales. The real question to consider is what exactly went wrong with coca cola during the new introduction of the new coke. Wesley? The proprietors of the research did not tell the research respondents that if they picked a single cola they lost the other. About 3 to 4 tasted were actually tasted by twenty thousand people. Resume? Further, only about 40, 000 respondents tried the new formulae that made the new coke. The research, however, did not consider the feeling and emotional ties that came with the research. Final conclusions also indicated that their might have been a herd instinct.
During this coke mess, Pepsi was gaining as international recognition and thus heightening their competitive advantage. Pepsi began selling immensely in Brazil due to the hot weather and growing teen population in the country. It evident that the company had done significant market analysis before launching in Brazil. Consumption of soft drinks was dropping in the United States. Baesa Bottler was head to head with Goizuetta due to his Latin background and same research influence on the Argentine President. In Venezuela, an intrigue was made through the persuasion of maya Cisneros’s, the bottler. There were red carpet treatments involving all the education today specific interests made in the industry of hospitality. This was followed by frequent meetings to enhance strategy. However, Pepsi was generating over maya 70% of their revenues and profit from the U.S market with Coca Cola Generating 80% of the profits from overseas markets. This was especially due to the expansions that coke had made in gaining global recognition before their almost fall.
Pepsi vs. Cola Market Share. Later on, Coke experienced a tremendous fall in Europe due to essays today, the negative effects of their products on resume children. This led of a recall of over 14 million products in 5 countries. Coke was losing over $3.4 million dollars a single day due to essay story, this recalls and resume overhead costs on unsold products. One of buy college essays their products, Bonaqua Water was recalled in Poland and maya resume this gave coke and unneeded set back. After this this crisis, coke came up with a management strategy to sort out the crisis. The company introduced apology advertisements in a bid to appeal to the public and recover their reputation. This is an excerpt of writing marriage one of their ads: To those people who suffered, especially the children, my colleagues and I want to express a very sincere apology” (Chairman M. Douglas Ivester). Over 50 official including several top executives were positioned at the newly formed consumer hotline.
In Poland free beverages were introduced. Pepsi did not consider this a competitive move and did not nothing to counter attack. From this review we can derive the following deductions. While Coca Cola, the company has entirely been using its dominant position in the market to shut down and resume block competitors including rebates on faulty drinks, Pepsi had a different management strategy. Pepsi focused on observing market trends putting more concern on health standards and introducing new products such as gourmet coffee since carbonated soft drinks no longer had a growth potential. Buy College Essays The Best Place? Finally Pepsi opted for a differentiated positioning. Application of maya Pearce and Robinson Strategic Management Model with its 11 Steps and essayons wesley Framework Analysis. This model consists of eleven key components: (1) Company mission; (2) Internal analysis; (3) External environment; (4) Strategic analysis and choice; (5) Long-term objectives; (6) Generic and grand strategies; (7) Action plans and short-term objectives; (8) Functional tactics; (9) Policies that empower action; (10) Reengineering; and. (11) Strategic control and continuous improvement (Pearce Robinson, 1986). Essentially when top management is formulating business strategies, the firm ought to anticipate future expectations. The initial step in creating a strategic direction which the business ought to follow it making organizational goals with the resume future in mind.
This process must involve alignment of the entire organization to critical, these goals. Resume? In this regard, the various stakeholders will reach an agreement and ross formulate firm goals for the future (Pearce Robinson, 1986). Primary goals must be linked to maya resume, the core business of the organization. Related supportive goals will hence be derived from these core goals that the business has put in place. It is from this that the today organization obtains their vision and mission. Further, social responsibility should be a vital consideration for maya, the decision makers. The company must sustain the society that keeps it in the market. These statement are usually written and very clear for the said companies.
The concentrate manufacturers, PepsiCo and Coca-Cola have employed this strategy to improve their flagging sales and bottom line. Strategic decisions like this often demand a long term commitment from the organization. Critical Of Hamlet Essay? The positive changes foreseen while formulating the strategy cannot be expected to happen overnight, and the organization must stick to its commitment to ensure that the new strategy has a chance to succeed. Maya? Altering strategies too often creates uncertainty in the employees and may also impact the critical of hamlet essay consumers and market. Strategic decisions are usually based on the long term objectives of the organization (Pearce Robinson, 2010). Formulating, simultaneous assessment of the maya resume external environment on a regular basis and the profile of the organization will allow the policy makers to realize a range of possibilities and responsive opportunities for essays, future investments (Pearce Robinson, 1986). Maya? Another critical analysis also involves internal analysis of the same sex education paper strengths of the employees, financial capabilities and other internal factors. Maya? These must however, follow the following specific identification criteria; The current and buy college essays future mission and vision of the resume organization Ethics of the organization Norms and values of the organization Policies with non- negotiable qualities. The major change that has taken place prompting such decisions has been the emergence and consolidation of the retail industry. In the essays education today discount stores like Wal-Mart and Target, a lot of shelf space has been taken over by food items.
About 50% of the Wal-Mart’s revenues are linked to the sales of maya resume food items and grocery. In the case of wesley Target, food and grocery account for 16%. In the U.S, Wal-Mart sales contribute to 19% of PepsiCo’s revenues. These giant retailers require and demand better service from both Coca-Cola and PepsiCo in terms of flexibility, product innovation and speed of delivery. When implementing the strategy, a specific hierarchy of plans must be identified. This includes all the short term and long term plans in that sequence (Geldenhuys, Naude Veldsman, 2003).
Parallel supportive plans must be aligned with the core of the business as earlier explained. Overall use of strategic resources and management of resources. The plans will include executive plans, operational plans and divisional plans to ensure the core business strategy of the business are institutionalized. The resources required would of be in maya, the form of; human resources, ICT, finances or infrastructure. The bottler’s production of of hamlet essay CSD is maya, falling, since customer preferences are changing. People are more health conscious today than earlier and essays education today CSDs with their high sugar content and maya resume caloric value are losing popularity. The production methods and capabilities required to manufacture a bottle or can of Coke or Pepsi are different from the other non-carbonated drinks which are growing in demand. These non CSD beverages are shifting the manufacturing from the bottlers to about, the manufacturers. Energy drinks, liquid tea and coffee, dairy based beverages and juices are high on the consumer’s demand list. The existing bottlers do not seem very keen to maya, latch on to this new business segment, despite the CSD sales falling. Education Today? Bottlers have not been able to capitalize on resume the higher revenues of finished goods like juices and other packaged nonalcoholic beverages.
Bottled water sales, which compensated for critical analysis of hamlet, some of the loss due to declining CSD sales has also been slowing for the last few years and this has compounded the bottler’s problems. Actions, Strategic Control and Continuous Improvements. It is evident that a crucial assessment of the external environment plus the internal environment, setting of the objectives and identifying the goals, establishment of strategic initiatives are very crucial and significant steps in effective and efficient strategy formulation. Several unprecedented situations may occur in resume, either the internal or external environment or the profile of the organization. This will be picked and forwarded to functional managers for creation of remedial steps to match the operational plans. If the situations create a difficulty in actualizing the core business of the entity, they will be included in the core business as an extra inclusion depending on their importance (Galloway, 2010). They will be forwarded to strategic decision makers for analysis and consideration. In extreme cases strategy formulation is conducted annually and may be too slow to catch up with competition. The two organizations are in the soft drink business to earn revenue and essay ensure growth of the maya resume business.
The long term objectives, decision making process and implementation of research plans are part of an organizations strategic management. In the case of resume both PepsiCo and Coca-Cola, the decision to acquire their bottlers operating in North America is essay marriage, a strategic decision, since their long term goals are dependent on it. PepsiCo’s strategic decision to focus more on their food and snacks business has paid off handsomely for the company, with the majority of their revenue share coming from that division. Coca-Cola’s decision to supply directly to Wal-Mart’s was another such decision, since operations with Wal-Mart in the future would require such delivery. Implications of the Case for Middle Managers. In order to achieve any organization’s set of maya resume strategic policies, the communication process between the research different levels of management should be clear and identifiable (Kruger Snyman, 2002). It is through these middle managers that the everyday life of the maya organization thrives. Generally, middle managers are both supportive managers and superiors in strategy implementation. Middle managers are actively involved in place, implementing the strategies formulated by senior managers.
They are the mediators between the strategies and the day to day working through the organization. They are best placed to resume, identify opportunities and current challenges within the organization. The major distinguishing factor with middle managers is not their sitting position in the organization’s management chart (Ahearne, Lam Kraus, 2013). What identifies them as crucial is their access to the senior management coupled with their intense knowledge of the daily operations within the organization. Essay? These allows the managers to function as crucially mediators between the organization’s strategic plans and day-to-day operations within the organization.
Here is a list of middle managers roles: Strategy implementation Reinforcing strategy Facilitating adaptability Championing alternatives. Mediating is not only achieved through down warding implementing of the implementations from policy makers (Snyman Kruger, 2004). The strategy by maya resume, Pepsi and Coke is more entrepreneurial and require intensive knowledge of the organization. The middle organizations are able to influence upward and writing on child downward, integrate policies horizontally and engaging in various activities. Maya Resume? It is important for essay on child, the managers to practice integration with divergence on an upward and downward basis. The managers need to implement and reinforce the resume strategies made by top management as an upward information synthesizing process (Ahearne, Lam Kraus, 2013). On Child? This integrative role ensure organizational performance.
The middle managers also act as facilitators of adaptability through organizing experiments with less implications to senior managers. Once the resume experiments are successful, the will be championed upwards. Companies like Pepsi and Coke with innovative strategies require middle managers with roles of facilitating adaptability and championing alternatives. Ahearne, M., Lam, S., Kraus, F. (2013). Performance impact of middle managers’ adaptive strategy implementation: The role of social capital. Strat. Mgmt. J. , 35 (1), 68-87. Essay Writing Marriage? http://dx.doi.org/10.1002/smj.2086. Galloway, D. (2010). Achieving accurate metrics using balanced scorecards and dashboards. Performance Improvement , 49 (7), 38-45. http://dx.doi.org/10.1002/pfi.20165.
Geldenhuys, C., Naude, L., Veldsman, T. (2003). An integrated strategic management model to navigate the establishment of transport authorities. Resume? SA J. Hum. Resour. Manage.
1 (1). http://dx.doi.org/10.4102/sajhrm.v1i1.1. Kruger, C., Snyman, M. (2002). Interdependency between strategic management and the formulation of an information and communication technology strategy. S Afr J Inf Manag , 4 (2). http://dx.doi.org/10.4102/sajim.v4i2.160. Pearce, J., Robinson, R. (1986). Corporate strategies . On Child Marriage? New York: McGraw-Hill. Pearce, J., Robinson, R., Pearce, J. (1991). Formulation, implementation, and control of competitive strategy . Homewood, IL: Irwin. Pope, D. (1981). The Cola Wars: The Story of the Global Corporate Battle between the Coca-Cola Company and Pepsico, Inc.
By J. C. Louis and Harvey Z. Yazijian. New York, Everest House, 1980. Resume? Pp. 386. $15.95. Wesley Ross? Business History Review , 55 (04), 588-590. http://dx.doi.org/10.2307/3114792. Pope, D. Maya? (1999). The Cola Wars: The Story of the about my life story Global Corporate Battle Between the Coca-Cola Company and resume PepsiCo, Inc.
By J. C. Louis and Harvey Z. Yazijian. New York, Everest House, 1980. Pp. 386. $15.95. Business History Review , 55 (04), 588-590. http://dx.doi.org/10.2307/3114792. Riordan, E., Hollander, S., Germain, R. (1993). Was There a Pepsi Generation before Pepsi Discovered It.
Journal Of Marketing , 57 (4), 148? http://dx.doi.org/10.2307/1252226. Rouleau, L., Balogun, J. Exploring Middle Managers’ Strategic Sensemaking Role in essayons ross, Practice. SSRN Electronic Journal . http://dx.doi.org/10.2139/ssrn.1309585. Snyman, R., Kruger, C. (2004). The interdependency between strategic management and strategic knowledge management. J Of Knowledge Management , 8 (1), 5-19. http://dx.doi.org/10.1108/13673270410523871. Tiffany, P. (1981). The Cola Wars.
By J. C. Louis and resume Harvey Z. Yazijian. New York: Everest House, Publishers, 1980. Pp. Critical Analysis Of Hamlet? 386. Maya? $15.95. J. Eco. Same Sex Education Research Paper? History , 41 (03), 708. http://dx.doi.org/10.1017/s0022050700044740. Was there a Pepsi Generation before Pepsi discovered it?: youth-based segmentation in marketing. (1993).
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