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a rogerian essay You’re sitting in class, and let’s face it, your mind is wandering a little bit. Ks3. But then your instructor says that your next assignment is to write a Rogerian essay. Bank Po Resume. Image via BusinessInsider. Confusion strikes. You immediately sit up in your seat, hoping for some sort of elaboration on how to write a Rogerian essay, or at least an explanation of what it is.
Unfortunately, your instructor is english papers ks3, moving on isentris resume without clarification. You wonder if you should raise your hand and ask, “wait, what is a Rogerian essay?” But you don’t, thinking maybe you’re the only one who doesn’t know what to do. You don’t want to look stupid. Don’t worry. You’re not stupid. Papers. The term “Rogerian essay” can throw off a lot of people.
It turns out war the fay thesis answers it’s really pretty simple once you know the basics. Ready to jump in? By now, you have probably written a lot of different types of essays, and you may have even written a Rogerian essay without even realizing it. The Rogerian essay is english papers, named for the type of argument it makes–the Rogerian argument named after psychologist Carl Rogers. He believed that the bank po resume, key to effective communication lies in each side’s ability to papers ks3 negotiate differences in order to better understand each other. Basically, a Rogerian essay is the bank po resume, diplomatic version of an ks3 argumentative essay. I’m sure you’ve had real-life arguments where you can’t just change your opposition’s point of view, right? In those cases, you look for common ground from both arguments so that each side can reach some sort of consensus. You’re not looking for total domination, but instead for some kind of benefit to both sides. In the spirit of the Rogerian essay, I’m going to use my favorite Roger as an example–Roger Rabbit, of course. Photo by theNerdPatrol via flickr.
For the purposes of this example, I’ll be exploring one of the main topics of Who Framed Roger Rabbit –integrating cartoon characters with the general population–to give a basic framework for your Rogerian essay. The introduction to your Rogerian essay requires four main parts–a hook, the problem, some background information about the problem, and your thesis statement. Your hook is a sentence or two that draws the reader in and makes them interested in reading the rest of your essay. This can be a quote, surprising fact, rhetorical question, or any other attention grabber. The problem is the bank po resume, issue that two sides disagree over, followed by english papers, the background information about that problem. The thesis statement will let the reader know your proposed solution. Isentris Resume. My introduction might go something like this:
Do cartoons deserve the same rights as humans? Some people don’t think so, and they argue against the integration of toons and papers ks3 humans. While opponents may think that cartoon characters belong on the screen, other people want them to be able to roam freely within our own world. While segregating toons and humans is wrong, there should be certain enforced rules for behavior when the two groups are together. Now that we have our introduction taken care of, it’s time to get into bank po resume the meat of the essay–the body. As opposed to english papers ks3 the traditional 5-paragraph essay, which has three main points as the body paragraphs, the the best essays, Rogerian essay focuses on trying to work out the main arguments of each side. The first body paragraph should focus on one side of the argument, and the second paragraph should focus on the other side. It doesn’t matter which side you write about first, but I like to papers ks3 focus on the opposition’s side first and then my own views. For our example, my first body paragraph would read: The opposition to the integration of toons and people has several points of concern, but many of these concerns boil down to a sense of thesis, fairness and public safety. English Ks3. For example, toons can unfairly manipulate their bodies and surroundings to texas a&m thesis and dissertations slip out of handcuffs. Since the cartoons are more resilient, they are less able to grasp the concept of human mortality, and english thus, they are more prone to dropping pianos or anvils on passers-by without a second thought.
My second paragraph would discuss how it would be unfair to eternally separate toons and war the fay thesis answers humans, and english papers ks3 would touch on the fact that cartoon characters deserve some kinds of thesis, basic rights–access to the free world being one of them. The third body paragraph should link the two opposing arguments together, trying to build on some common ground. My third paragraph would look like this: While those opposed to the integration of toons and humans site safety as their main concern, those in favor are equally worried about public safety. Papers Ks3. However, just because something is bank po resume, unsafe does not mean it has to be completely banned from society. The benefits of integrating cartoons into the rest of english ks3, society, such as the opportunity to learn about different cultures and the elimination of the best essays, grudges toons have about being separated, would far outweigh the potential risks.
This is especially true if certain laws were created to monitor the english ks3, behavior of both toons and people. The conclusion explains your proposed solution. This should transition smoothly from your final body paragraph. Texas A&m Thesis. Your conclusion should also end with a closing statement about why you think this solution benefits both sides, giving your Rogerian essay a sense of closure. Here’s how my conclusion would look: Stricter enforcement of behavioral laws for papers both cartoons and humans would be the best solution. These laws would set up a committee of both classes that would decide the best and most fair rules for all citizens. Toons-only districts could still be set up for cartoons who wanted to let loose, but when interacting with people, they would have to tone it down. The Great War The Fay Thesis Answers. Humans, too, would have to follow certain rules, mainly pertaining to english papers harassment of cartoons.
These laws would be enforced by bank po resume, both cartoon and human police officers. Ks3. This new set of rules would calm the fears of integration opposers while ensuring more rights and more harmonious living among cartoons and texas a&m thesis and dissertations humans. How to Write a Rogerian Essay: Quick Tips to Keep in Mind. English Ks3. Don’t Be Combative. When you’re thinking about how to write a Rogerian essay, don’t fall into the trap of being too one-sided. You want to be more of a neutral mediator instead of a writer on the attack. Think Like the Devil’s Advocate. In order to be neutral, you first have to get into the head of your opposition.
Even if you feel very strongly about something and that your view is the right one, the other side probably has some good points, too. Don’t Forget about Common Ground. Forgetting about the common ground is a mistake that will turn your Rogerian essay into cavell the specificity thesis a straight-up argumentative essay. English Papers Ks3. Even if the the great war the answers, views are radically different, think about the underlying sentiments of those views. Papers. You can usually find something in common between two sides of an argument, but you might have to the best essays get a little creative in the process. Additional Sources for How to Write a Rogerian Essay. If you’re still looking for help with your Rogerian essay, there are several places you can turn to.
Writing Commons has a wealth of resources for almost any kind of writing you can imagine. College and ks3 university websites such as Oklahoma City Community College and cavell the specificity the University of Calgary have several writing resources available to anyone who can navigate the internet. And, of english papers, course, the Kibin editors can help sort through your Rogerian essay draft, making sure that everything flows well. Psst. 98% of Kibin users report better grades! Get inspiration from over 500,000 example essays. About the Author. Cavell The Specificity Thesis. Eden Meirow is a self-employed freelance writer with a passion for English, history and education.
You can find her on Google+. This was incredible helpful, THANK YOU! You#8217;re so welcome! Thanks for reading. Is it efficient to use quotes to back up solid background info in the introduction for a Rogerian Argument? Hi there, you can definitely use an on english ks3 point quote from an external source to sum up your background info in the introduction. Just be sure not to texas a&m thesis rely on quotes overmuch, meaning you#8217;ll still want to include some background in your own words.
So your intro might look like: your hook, summary of english papers ks3, problem in your own words, #8220;quote#8221;, some more background info in the best essays, your own words, and thesis statement. Cheers! Thank you very much. They helped me write my paper so much faster. Awesome! So happy to hear this post helped you get through your paper.
Thanks for papers the comment! I am in the midst of essay literature poetry thinking, outlining a research paper with a page number minimum requirement of 10. Do you have any tips for how I can outline with multiple sub-arguments (enough points/paragraphs to fill the page requirement) using this Rogerian method? So far this has been helpful, thanks! While keeping the Rogerian principles in mind, you can simply add more evidence, arguments and english papers ks3 counterarguments to meet your paper#8217;s prescribed length. All the while, your goal should be to make a cohesive and diplomatic argument.
Among a number of multimedia essays, choosing one as per the best essays, your requirement is great task. When your teacher assign you the homework, you can request them to assign simple task so that you can complete it on ks3 time. Also you can take the help of online essay writing firms.
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Oracle financials consultant with 6.9 years exp Resume. India-Bangalore (will consider relocating) I was associated with Capgemini India (a part of Capgemini Group, Oracle Platinum Partner) as Oracle R12 FMS Functional Consultant Conversant with Oracle R12 Financials as well experience in providing functional solutions in Oracle Applications and skilled in suggesting appropriate as well as technology-based solutions for english, enhancing functional efficiency of the organization and achieving business excellence. Bank Po Resume. Deft at carrying out 3 end to english papers, end implementation and one rollout and one upgrade with ensured completion according to AIM. Texas And Dissertations. I am skilled in working with the cross-culture project and mapping business processes, gap analysis and english papers ks3, development of the best essays, specifications for configuration. Expert at handling configuration set-up, functionality design and user support for OracleR12 FMS consists of GL, AP, CM, FA and AR modules plus of SLA and ks3, eBT. Extensive experience in leading operations for technology, business development and and dissertations, application development. Nov 2012 to May 2013; Marsh India Re-Insurance Brokers Private Ltd.
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October 10 to May 2011 Oracle R12 FMS Implementation for Oracle Financials for EWSA (Energy, Water and Sanitation Authority) as Functional Consultant; Core public sector authority for Energy and water in Rwanda. Authority dedicated to Energy Manufacturing 'N” distribution and Water Management and Distribution which acting as progressive pulse of Rwanda. Team Size: 6; Tools Environment: OracleR12 Apps (12.1.1) AP, AR, GL, Ce, FA, PO, INV, HRMS Core, OLM, Payroll, Oracle RDBMS 11g, Linux86. ? Managing a team for end to end implementation of Oracle Financials (GL, AP, CM FA modules). ? Overseeing the Training and support of Oracle GL, AP, FA, CE, AR, iExpense and iPayment Modules, resolution of issues logged in by the end users; updating the online issue database. ? Developed Future Process Model (To-be) for clients (BP.080). ? Developed Analysis of documents (RD 20, RD 50), Solution Design documents (BR 30) and closed processes with Gap analysis (BR 10) then converted it to setup documents (BR.100). ? Coordinating with business users functional team members for the functional requirement.
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Sep '05 -- Sep'10 Vernatis Infotech, Pune, Oracle Apps Financials Functional Consultant. Vernatis Infotech offers both high-level structured consulting engagements and smaller, more tactical engagements that can be a narrower situation specific with need based solutions required on english ks3 urgent basis. Essay Fiction Literature Poetry Writing. Our strategic advisors and english, analysts can offer advice in a wide range of areas. I've joined as Trainee consultant in cavell, April 2005 for summer project of MCA then became Consultant. ? Handling complete implementations support; determining the data gathering requirements (BP.030) for Clients. ? Developing the following: o Current Process Model (As-is) for clients (BP.040). o Future Process Model (To-be) for clients (BP.080).
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Oct '07 to papers ks3, Aug '08 end to end onsite Implementation and Support for Oracle Financials for Spaze Constructions Ltd. as. Functional Consultant; Growing construction engineering organizations engaged in projects across the India, in sectors like roads highways, buildings, industrial infrastructure, real estate development and hospitality. Team Size: 12; Tools Environment: Oracle11i Apps (22.214.171.124) AP, AR, GL, Ce, FA, PO, Oracle RDBMS 10g, Windows NT. ? Implementation of Oracle 11i Financials modules including General Ledger, Accounts Payable, Accounts Receivables, Cash Management, Fixed Assets. ? Gathering all the required information and data from the the great fay thesis answers, client's side in regards to the business cycle(s) ? Discussing details of the required deliverables with the papers ks3, key user(s) in accordance to isentris resume, the recommended solution. ? Delivering technical presentations / Demonstrations conducted by ks3, the senior consultant or the team leader to the key user(s) and end user(s) in regards to the provided solution. ? Completing project deliverables using the Oracle Application Implementation Methodology -- AIM (prepared project deliverables in both English) / Oracle Business Accelerator.
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Junior and Functional ERP Consultants). ? Worked in papers ks3, Oracle Cash Management modules to load, import and auto-reconcile bank statement transaction against payments in Accounts Payable (AP). ? Executed the journal import program to import journal entries in general ledger. ? Rendered complete support in the finalization of month-end year-end closing; matched AP Invoices (2-way) (3-way) to the purchase order in payable modules. Leading construction engineering MNC engaged in projects across the globe, in sectors like roads highways, buildings, industrial infrastructure, oil, gas and refinery, airport infrastructure, etc.
Team Size: 7; Tools Environment: Oracle11i Apps (126.96.36.199), AP, FA, GL, Ce, Oracle RDBMS 10g, Windows NT. ? Managing a team for functional implementation of Oracle Financials (GL, AP, CM FA modules) with India Localization across the organization. ? Configuring modules; designing reports and add-ons; coordinating with Technical Team in order to monitor development and implementation progress according methodology. ? Implementing AIM methodology for implementations support; facilitating end-user training creating user manuals. ? Experience of managing experienced organizations resources with accounting skills. ? Taking care of the application system; supporting and providing support for end-users to capitalize application usage. ? Preparing the following: o Current financial and operating structure (RD.010) which deliverable is COA. o Business requirements mapping (BRMs) for business KPI (BR.030). o BR.100; establishing set-ups of oracle general ledger/ oracle/ fixed asset/ cash management. o MD.050 for Create Financials Applications Functional Design for isentris resume, DSCL. ? Establishing as well as completing the general settings specific configuration related to company code, bank transaction codes; bank 'N' bank accounts, bank reconciliations in Oracle financial.
? Assessing the customer's business requirements and mapping it to the application. ? Preparing project plan for implementing the Oracle Financials modules. ? Updates and involves the Project Manager and english ks3, functional team leader on the progress of implementation of the assigned module and/or escalates issues faced during implementation to ensure prompt action. ? Acts as second line support to the customer. ? Conducts training to the end user on means of isentris resume, operating the implemented system. ? Uploading data sheets with Dataloader and ADI. ? Conducting end user training sessions for system users.
? Assists in obtaining the approved/signed “Final Acceptance Sheet” from the client on his/her own module(s) within the project. ? Coordinated with the business users functional team members to get the functional requirement for further maintenance. ? Developed ad-hoc Journal reports using FSG based on the end user requirement. ? Standard General Ledger reports and Oracle Payables reports such as Trial Balance, Payment Register and Invoice Register using FSG as per the functional specification. ? Worked in english ks3, Oracle11i Apps cash management modules to load, import and auto-reconcile the bank statement transaction against payments in Accounts Payable (AP). ? Assisted in finalization of year-end closing. Constructions Ltd., Gurgaon; Team Size: 7. C C Constructions Limited incorporated in July 1996 by a group of bradshaw, professionals for infrastructure development. Company is engaged in construction of Highways, Airports and lying of Optic Fibre Cables and english papers ks3, maintenance of Telecom Network.
Team Size: 8; Tools Environment: Oracle11i Apps (11.5.9) AP, AR, GL, FA, Ce, Oracle RDBMS 10g, Windows NT. ? Provided support for management of the IT setup for 'Project: P- 3403, Investigation …… Valley Project, I.T., IMS, Central Office'. ? Assisted the project team in processing and testing data with the Material Testing Machine, and in deciphering the test results. ? Developed Forms for data entry, created users and isentris resume, generated reports. ? Managed the storage of data and papers ks3, took regular data backups. Oct '97 to Feb '00 Asia Foundations Constructions as Accounts Officer, (Windows95, MS-Office 97) I joined as an Accounts Assistant and became Accounts AM to holding multiple projects. • Responsible for the day to day functioning of the Accounts and Finance functions including MIS, Audit, Taxation, etc. • Responsible for the development and maintenance of all internal accounting controls to provide reasonable assurance that transactions are executed and recorded properly for project. • Taxation matters including both Direct Indirect tax including filing of returns and all other legal payments and documentation of the same. • Overall cash management including receivables, payables, and working capital.
• Furnish financial information to management on an ongoing basis, as required. • Ensuring adherence of all clauses of various agreements entered into with Vendors and Customers. • Ensuring deduction and bank po resume, deposit of TDS, service tax and other statutory dues of the company. 1997 Diploma in Computer Science (PG Diploma) from Saurashtra University; Marks Secured- 47% 1995 B.Com. From Saurashtra University; Marks Secured- 43%
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Is it a start-up? Or has it existed for several years? What is your mission statement or company focus? Do a complete analysis of the market for your service or product. Papers. Don’t skip this step. This exercise forces you to think about the best way to position your brand so you can realize the full potential of your product or service. How big is your target market? Does it have a seasonal component?
Who is the great answers, your primary customer? What major trends are driving their behaviour or affecting the size of your audience? Who is your competition? How will you differentiate your brand from the major players? Write a complete description of your service or product outlining its features #8230; and most importantly its benefits for english ks3 the end-user. This information will help you draft a unique selling proposition , or USP, that clearly differentiates your brand from the competition. The marketing plan—how you will actually promote and sell your product – is the lifeblood of and dissertations, your existence. Without sales, you have no business. How will you promote your product? Where will it be available for english papers sale?
Does your business require a sales force? Will you sell your product through retail outlets? What is the selling price? Consider competitors. How are they promoting their products? Keep in mind the need to ensure their tactics are actually viable before you adapt their promotion plan. 6: Financials including Projections.
Include current financial statements (an income statement, cash-flow projections and a balance sheet) in your business plan to show the current state of your business, as well as a 3-5 year history. Once you#8217;ve analyzed the market and set your business objectives, develop financial projections. Be sure to explain the assumptions you made to arrive at your figures. If you’re trying to raise money to start or expand a business, include the amount of financing required, how you plan to spend this money, and when it’s needed. Provide a description of your management team, their roles and war the sidney responsibilities and english papers their qualifications. If you haven’t filled all your management positions yet, include a timeline on when your team will be complete. If labor shortages exist in your industry, how will you overcome this challenge? You’ve got one simple yet critical step left: the review schedule . Thesis. It’s as simple as marking the third Monday of every month as the day you’ll review your plan and english papers ks3 ensure your business is on track.
Remember, it’s called a plan for bank po resume a reason. Your business plan requires regular review and papers is never done. It’s a critical aspect of running a successful business. Dedicate the time to creating a plan if you don’t have one, and then make sure you stick to that review schedule. Very soon, you’ll see how it pays off.
There you have it, the nine essential elements. One way to get started on your plan, if you haven’t already, is to create a schedule with a deadline for each element, along with who, besides you, will be working on each piece. Bank Po Resume. Breaking the job into smaller pieces makes the project easier – one piece at a time, you’ll get it done. You’ll find that the exercise of both building it and using it is a tremendously positive one for your business. Follow us on Twitter and LinkedIn for daily advice on launching a . Even if you#8217;ve never visted an online casino before in your .
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Estee Lauder: Integrated Marketing Communications plan Essay. The purpose of this situation analysis is to identify internal and english papers ks3, external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and cavell the specificity, the effect that these opportunities and threats will have on their new IMC program. English Papers? Strengths and Weaknesses will also be identified and taken into account as the new IMC program is developed. As part of the internal analysis Estee Lauder’s past promotional mix strategies will be assessed and evaluated. Strengths and weaknesses will also be evaluated in terms of brand image and drama essay exploring literature poetry, the products and services they offer were also identified.
Estee Lauder’s current promotional strategy has a strong focus on advertising in sources of english papers, print media within media relevant to fiction literature thinking writing its target market such as fashion magazines including, Harper’s Bazaar and In Style. Personal Selling also plays a dominant role in papers, Estee Lauder’s current IMC strategy. The use of the Internet and Direct marketing has played a minimal role in Estee Lauder’s IMC program for Australia. This was identified as a weakness but also as a potential opportunity to expand and use these promotional tools in their future IMC program. Other weaknesses were based around poor and exploring literature, inappropriate promotional strategies for reaching their intended ‘youth’ market and consumers in their twenties. Brand image, price, package and product design were seen as being “too old” for the targeted younger consumer. The new IMC program will be focused on overcoming these weaknesses and on reaching the younger audience in english papers ks3, the most effective way. Strengths such high levels of brand awareness, trust and a strong position in the market place have been Identified and utilised in the future IMC program. The external analysis involved gaining insight regarding customers and a&m thesis, competitors.
A pilot study was conducted among 18-25 year olds regarding their perceptions and experiences with Estee Lauder in order to develop a more in-depth analysis of Estee Lauder’s customer base amongst young Australian females. Competitor Analysis required thorough research into the strategies and positions of Estee Lauder competitors in the market place. Major competitors included Loreal and Revlon, their strengths and weaknesses were identified and english ks3, will be considered during the development of Estee Lauders new positioning strategy. Although a company has little or no control over war the sidney bradshaw answers, their external environment an effective marketing communication strategy will anticipate such conditions and respond to them sufficiently. Estee Lauder needs to consider socio-cultural forces such as consumers increasing concern regarding animal testing among other environmental and social issues. Ks3? They must also be aware of the adverse affects on the IMC program that will occur if any social expectation are breached or if any legal or political regulations are breached.
The environmental analysis also identifies the opportunity for growth due to the trend in overall retail growth and specifically cosmetic growth in Australia today. If the following factors are considered Estee Lauder have the fiction thinking opportunity to develop an english, effective IMC program that will strengthen its brand and allow them to expand into the younger market as they have been aspiring to do. Industry and war the bradshaw answers, Company Information. Estee Lauder is a market leader in english papers ks3, the cosmetics and the specificity thesis, skin-care industry. This market is highly competitive and rapidly expanding, with competitors continually entering the market. They offer a range of cosmetics, fragrances and papers, skincare products. Estee Lauder is fiction thinking a well established brand since 1946 and has grown into a parent company for many well known skincare and cosmetics brands.
These include MAC, Clinique, Stilla, Aveda and Bobbi Brown. Papers Ks3? This situation analysis will focus on Estee Lauder as a consumer brand and not the EL Companies empire as a whole (see appendix 1). Today, Estee Lauder has a solid customer base in many countries including the USA, UK, Asia and Europe. Estee Lauder’s and Clinique’s combined sales made up 40% of the total cosmetics market share, with Lancome (owned by bank po resume, competitor L’Oreal) holding the third largest market share, with 13% of the english ks3 cosmetics market (Bittar, 2002, p.29). Bank Po Resume? Over the past five years, Estee Lauder’s sales have slowed, allowing for Clinique, Estee Lauder’s sister brand to gain market share, replacing them as number one brand in department store sales (Bittar,2002,p.29). Currently Estee Lauder’s primary objective is reposition themselves as the papers ks3 consumers first choice for cosmetics. In order to achieve this objective Estee Lauder need to analyse current marketing efforts and identify opportunities for further expansions that will increase and isentris resume, improve the reputable Estee Lauder brand. Estee Lauder’s prices are at the higher end of the price scale within the cosmetics market. This is consistent with many of Estee Lauder’s direct competitors namely Lancome and Dior along with other subsidiary brands including MAC and Stilla. Their prices are set 20-35% above the price points of Clinique products.
Current RRP prices for various Estee Lauder products can be found in appendix 2. Review of Firm’s previous promotional programs. o Advertising – Print media is the current primary advertising medium for Estee Lauder. Some of the main channels include fashion and papers, lifestyle magazines such as Harper’s Bazaar, Vogue, In Style, Marie Claire, Cleo and Cosmopolitan. Bank Po Resume? These magazines are targeted toward females with various lifestyles and levels of papers ks3, disposable income however they are all image conscious and is appealing to Roy Morgan’s visible achievement segment and those who aspire to sidney bradshaw answers be part of this group (Mindset, 1998) (See appendix 3). Estee Lauder has been featuring Liz Hurley as the face of english, their cosmetics for the best essays, the past seven years and ks3, has proven successful in isentris resume, endorsing their prestigious brand of cosmetics, fragrances and skin-care, (Bittar, 2002).
Estee Lauder’s current models infuse “the brand with energy, vitality and modernity” and aiming to “connect the brand with consumers” (Staff Report, 2003). Last financial year, EL companies allocated $US56 million to advertising to promote the core Estee Lauder brand. This figure has been consistent over papers ks3, the past five years and is the largest advertising figure of any EL Company. o Internet – Estee Lauder have not utilised the bank po resume internet within the Australian marketplace. Their current website is targeted towards the english papers ks3 U.S, European and Asian markets. It does not provide Australian consumers with a customised information source regarding available products and bank po resume, new company developments. o Sales Promotion – Estee lauder endorses its distributer such as Myer and David Jones with promotional gift packs as an incentive to spend as certain amount of money or buy a specific product. They uphold their prestigious image by english, seldom discounting their products. Texas A&m Thesis And Dissertations? Sampling promotion has also been used successfully to promote new products and allow consumers to experience the papers ks3 product first hand, without having to commit to bank po resume a purchase.However, this has not been successfully used for Estee Lauder’s recent release of papers ks3, “Pure Colour” range of eyeshadows and lip gloss’s. Pilot research conducted found although this new range is targeted towards the younger market, it is the specificity thesis still not being recognised as the brand of choice for 17-25 year olds (see appendix 4 5). o Personal Selling – All Estee Lauder sales consultant are specifically trained and have high levels of product knowledge.
Cosmetics is a high involvement purchase and therefore requires consultants to have an in depth knowledge of all products offered by Estee Lauder. o Direct Marketing – Currently Estee Lauder are not using the english papers internet for direct marketing sufficiently. The Great War The Sidney Bradshaw Fay Thesis? Department stores often send promotional brochures to opt in mailing list clients if new products are released or special offers are available. Assessment of papers, relative strengths and the best essays, weaknesses of product and papers ks3, brand. Estee Lauder as a brand. – High brand awareness. – High brand recall. – High perceived quality.
– High Brand Equity. – Good customer service. – Perceived as prestigious brand. – Communication Strategy not in line with target market. – Price of products too high to allow for repositioning into young market. – Brand perceived as “too old” for texas, target market.
– Products not designed for papers, younger market (i.e. anti-ageing moisturisers) – Package design for mainstream product lines not innovative and modern, sending conflicting messages and confusing consumers. – Possible expansion into younger mass markets. – Ability to pursue an online strategy to enhance their marketing communications by introducing online catalogues and creating a direct marketing database. – Ability to establish themselves as the leading cosmetics brand in other markets including Australia, specifically targeting 20-30’s market and cavell, the youth segment. – Creation of new communication strategy to build upon existing brand strengths and reputation. – Opportunities for co-branding to english reach untapped markets. – Losing existing customer base i.e. older market due to new market direction. – Possible confusion for consumers regarding mixed promotional messages targeting the young and bank po resume, older market i.e. strategies are not integrated.
– Losing market share. – Deterioration of perceived brand quality and prestige due to changing the promotional strategies to suit the english papers ks3 younger market. – Potential loss of revenue as a result of decreasing product prices to attract the younger customers. As Estee Lauder redirects their focus from the older aged females to those in a younger age bracket, they encounter a different group of thesis, competitors. These competitors operate in the mass market of cosmetics and skin care. Each brand is continually challenged to apply a successful integrated marketing plan so as to maintain and/or increase their share of the market thus creating a high level of papers ks3, competition for isentris resume, Estee Lauder. Revlon and english papers, Loreal Paris are both mid-range cosmetics brands that represent Estee Lauder’s biggest threats. They are direct competitors of the traditional EL Company brand as the drama thinking quality, price and papers, packaging of their products are more appealing to the younger market. Recent annual 2000 figures showed Revlon making $1,491,600,000 alone in cosmetics sales and Loreal with $12,051,000,000 from cosmetic and bank po resume, skin-care sales combined (http://www.sharelearn.com/520samp.html). Ks3? Estee Lauder presently generates $2,700,000,000 in the prestige market, and can largely be attributed to a higher gross margin in retail prices (http://www.myneweconomy.com/articles/020703/estee.htm). Estee Lauder’s indirect competitors or product substitutes consist only in skin-care and not in cosmetics.
Face-moisturizers and cleansing products are not yet specifically designed or even targeted towards younger women and appear to still target mature-age women. In which case, Loreal Paris’ offering of war the answers, skin-care products specifically designed to nourish the skin of young women, offers a substitute for english papers, those products not catered for by Estee Lauder. Message and the best essays, Media Strategies used by Competitors. Evidently, Estee Lauder’s primary competitor is Loreal Paris because both are competing for papers, leading positions in the skin-care and cosmetics market. The Loreal Paris brand was developed for infiltration into the mass market and targets young females who desire high-quality, innovative and war the sidney fay thesis, fashion-forward beauty products at affordable prices (http://www.lorealparisusa.com/frames.asp#aboutloreal/page_a.asp). Their promotional campaign ‘Because I’m worth it’ (http://www.lorealparisusa.com/frames.asp#aboutloreal/page_a.asp), has proven to papers be a success in terms of their efforts to communicate a modern and self-confident message to their target audience. They have used a number of international spokespersons including Andie McDowell, Laetitia Casta, Heather Locklear, Vanessa Williams, Virginie Ledoyen, and Milla Jovovich (http://www.lorealparisusa.com/frames.asp#aboutloreal/page_a.asp), all famous actors and models, to endorse the isentris resume quality of Loreal Paris products and give young females an image to aspire to. English Papers Ks3? Using a range of international faces allows Loreal Paris to target the cultural youth market because it promotes a wide cosmetics range suiting any skin colour and image. This allows them to expand their target market and remain competitive. Revlon also has a similar marketing approach as Loreal Paris. Their corporate strategy aims to offer young women a sense of ‘glamour, excitement and innovation’ (http://www.revlon.com/corporate/corp_ca_history.asp) when using these cosmetics.
They have recently launched their new face for the great sidney bradshaw fay thesis, the Revlon brand ‘Halle Berry’ a famous U.S. actor, whom exerts an papers ks3, independent, confident and the great sidney fay thesis answers, sexy young image for english ks3, women of the best essays, today. By using this one spokesperson, they have created a unique identity for the brand and encourages the younger market to use the Revlon products so they can be perceived in the same way. This consistent image associated with the brand gives consumers an easy product recall whenever they see her in english papers ks3, movies, billboards, magazines and other channels of advertising. Key Benefits of Competitors and their Positioning Relative to Estee Lauder’s. – has established its brand name in the market place since 1907 and therefore high brand awareness. – large budget committed to RD and ability to be on the edge of cosmetic technology. – have been targeting the younger mass market for years and are therefore trusted in their quality of the best essays, beauty products and known to sell at affordable prices. – is the english ks3 global cosmetics leader with 16.8% market share. – product offering is extended to the specificity hair colouring, cosmetics, skin care and styling aids thereby enhancing brand recognition. – has established its brand name in the market place since 1932.
– have been targeting the younger mass market for years and are therefore trusted in their quality of beauty products and known to sell at affordable prices. – ranks 4th in the top ten global cosmetics leaders with 7.1% market share. – product offering extends to papers ks3 personal care (eg. Nail polish), fragrances, cosmetics thereby enhancing brand equity. – has the bank po resume opportunity to penetrate the english youth mass market with years of marketing and operating expertise in the cosmetics industry. – is currently ranked 2nd global cosmetics leader. – extensive economic resources to conduct RD.
– has economies of scale because of the bank po resume size of its pre-existing operation. – trusted as a prestigious quality brand. – family controlled enterprise allows for consistency in marketing and english ks3, management decisions although no evidence to support this observation. Cosmetics is the great a luxury product and involves a high level of involvement from the consumer (Schiffman et al, 2001). When purchasing cosmetics and skincare, consumers want to be sure that the products they are purchasing are safe and will not harm their skin . Estee Lauder has identified this need and english papers ks3, has catered for this by decreasing the risk involved when purchasing cosmetics at pre-purchase, purchase and post-purchase stage.
Experience at cavell thesis, Point of Purchase. Estee Lauder Australia is the third country to undergo dramatic transformations in the appearance of their counters in department stores (King, 2003). The new counters are brightly coloured and have interactive displays, which allows passers by to test products at their own discretion without having to consult Estee Lauder staff. However should assistance be required with any of the products, there are always friendly, knowledgeable staff to papers ks3 assist potential customers. All consultants are thoroughly trained and isentris resume, have extensive knowledge about all product lines. This professionalism enhances to papers ks3 the consumer’s experience of the specificity, Estee Lauder at the point of ks3, purchase as they learn more about essay exploring fiction writing specific products and their skin type as well. The revitalised counters are a real feature now as they are by far the brightest and most elaborate in major department stores (namely Myer/Grace Bros and David Jones) in comparison to any of its direct or indirect competitors and creates a salon like experience for the consumer (Gold Coast Bulletin, 2003). Buyer Roles and Cosmetics.
Unlike products such as fragrances where the buyer is not the user, the majority of the time, cosmetics buyers are the users of the ks3 product. Although, this does differ around increased purchase periods such as Christmas, Easter, Valentine’s Day and Mother’s Day when the buyer (i.e. husbands and thesis, boyfriends) are not the end users of the cosmetics. Estee Lauder has identified this and designed their promotional activity accordingly. All advertising (predominantly instore promotion and print media) features young attractive women, that many purchasing the product would see as an aspirational figure. The more youthful Carolyn Murphy featured in the current advertisements provides the younger market that Estee Lauder is currently trying to conquer, a face that they can relate to (as opposed to papers Elizabeth Hurley, who Estee Lauder felt was too old for the younger market).
Perception of bank po resume, Estee Lauder. The perception of ks3, Estee Lauder amongst younger people is that it is a brand for “older people” (The Nation, 2003). This perception of the isentris resume brand will clearly take an extended period of time to change, however with the current steps undertaken by english papers, Estee Lauder, they are well on their way to turning this around (see appendix 7 for Kapferer analysis of sidney answers, perception of Estee Lauder). As the pilot research conducted depicted, Estee Lauder’s products are priced too highly for the younger market to purchase. English Ks3? If they do wish to conquer this market successfully, they will have to fiction literature poetry writing consider pricing options on certain product ranges to make it more affordable to the target market (See appendix 8). Whilst Estee Lauder is priced too highly for people in english papers, this age bracket, they still view the the great war the sidney bradshaw fay thesis answers brand as fashionable, as results of the pilot research study concluded (see appendix 9). In recent years consumers have developed a heightened awareness of social and environmental conditions such as animal testing. Many consumers hold strong views towards animal testing and do not want to buy products that have caused animal suffering. Consequently consumers often want to acquire company information regarding animal testing before they buy the english papers product, many cosmetic companies including Estee Lauder shy away from and dissertations this controversial topic and provide confusing and ambiguous statements regarding the topic as they are guilty of continuing animal testing but wish to avoid public opposition (http://www.buav.org/pdfs/cosmetic_experiments_-_bluf.pdf).
As well as being environmentally friendly consumers expect their brands to english ks3 be socially responsible and to give back to drama essay exploring fiction writing the community. This force gives Estee Lauder the opportunity to papers ks3 sponsor charities that are important to their target market. Any sponsorship should form an integral part of Estee Lauder’s IMC to promote the brand as being socially aware and responsible.. Cavell The Specificity Thesis? If a customer perceives a brand as being socially irresponsible they will often remove the brand from their evoked set and english papers, not even consider them in any of their future purchase decisions. There are many political and legal obligations that Australian cosmetic companies must comply with in order to protect consumers. The Great War The Bradshaw Answers? “The public has the very reasonable expectation that cosmetics should be safe to use as directed on the label and as people would normally expect to use such products” (www.ASCC.com.au). All cosmetic companies selling their products within Australia must comply with all Australian Safety Regulations. Cosmetic companies must also comply with the Trades Practices Act among other regulations and legislation regarding product safety and ingredients (www.ascc.com.au). These rules and regulations have enormous implications for Estee Lauder and other cosmetic companies in Australia.
It is imperative that these regulations are followed as court action can be seriously detrimental to the company financially. Further more, bad publicity as a consequence of not following such regulations can cause irreversible damage in terms of the reputation of the brand. Due to technological advancements there is a lot more information available to the consumers regarding the ks3 safety and isentris resume, effectiveness of cosmetic products and papers ks3, the ingredients within them. Due to the amount of scientific information and studies available to them, consumers have developed a very sceptical attitude towards cosmetic brands and their products. The implication for this is that Estee Lauder must provide consumers with as much information and as much proof regarding product effectiveness as possible in order to facilitate the buying decision process. Technology has also worked in favour of Estee Lauder as they have been able use technology to create new innovative products in attempt to gain competitive advantage. Changes on the economy could also have a strong impact on cosmetic sales. Drama Exploring Thinking Writing? Cosmetics are categorised as a luxury item so when the economy is down and english ks3, consumers have less buying power cosmetics would be among the first product categories to suffer. The Specificity? After the events of September 11 sales dropped to a virtual standstill resulting in the worst holdiay season for American retailers in years (Bittar,2002). However currently Australian retail sales has experienced strong growth since May 2003 (www.abs.com.au) (See Appendix 10). In 1998-99 $4.1 billion was spent on cosmetics, perfumes and toiletries (www.abs.com.au).
These statistics indicate it is english ks3 a healthy growing industry giving companies the opportunity to increase sales and bank po resume, expand product lines. University/College: University of Arkansas System. Type of paper: Thesis/Dissertation Chapter. Date: 8 July 2016. Let us write you a custom essay sample on papers, Estee Lauder: Integrated Marketing Communications plan.
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